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SOFTSWISSSO

Lead Generation Specialist - Middle

SOFTSWISS is a premier software provider for the iGaming industry, offering comprehensive solutions for online casinos and sportsbooks, with a focus on innovation and cryptocurrency integration.

SOFTSWISS

Employee count: 1001-5000

United States only

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Overview:

SOFTSWISS is hiring a Lead Generation Specialist - Middle to join our Business Development team. You’ll focus on regulated iGaming markets across Europe, identifying new business opportunities, building high-quality lead pipelines, and supporting expansion across licensed operators, casinos, and game providers.

About Product:

The SOFTSWISS Game Aggregator is a robust API that streamlines the content aggregation process for online casinos. Our experienced team is working hard to integrate the best game vendors in one place. Our clients enjoy the security and reliability of our product. Being a part of the Game Aggregator team means constantly challenging yourself and working with industry professionals to create one of the best aggregator solutions in iGaming.

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Purpose of the role:

You’ll build a high-quality pipeline of licensed operators, casinos, and game studios across regulated markets to support strategic partnership growth. Your work will directly strengthen our market expansion efforts by improving the speed, accuracy, and relevance of business development outreach. You’ll turn market intelligence into actionable leads that help the Sales and BD teams engage the right partners at the right time.

Key responsibilities:

  • Conduct research on regulated iGaming markets in Europe to identify expansion opportunities, market trends, and competitive activity.

  • Identify and map licensed online casinos, operators, and game studios, including key decision-makers and business contacts.

  • Build and maintain a structured CRM database, ensuring accurate segmentation by GEO, license type, and business potential.

  • Pre-qualify leads based on compliance, licensing status, and partnership readiness to support efficient Sales and BD outreach.

  • Deliver regular market intelligence and lead generation reports, including insights on competitors, market size, and active operators.

Required Experience:

  • English proficiency at B2 level or higher

  • 2+ years of experience in lead generation, business development, or market research, preferably in the iGaming industry.

  • Strong understanding of regulated iGaming markets, licensing frameworks, and operator ecosystems.

  • Hands-on experience with CRM systems (e.g., HubSpot, Pipedrive) and lead generation tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo).

  • Strong analytical skills with the ability to interpret market data, identify patterns, and validate information.

  • Excellent written and verbal communication skills in English; additional languages are an advantage.

  • Highly detail-oriented, proactive, and comfortable working in a data-driven environment.

Our Benefits:

  • Full-time remote work opportunities and flexible working hours

  • Private insurance

  • Additional 1 Day Off per calendar year

  • Sports benefit

  • Comprehensive Mental Health Programme

  • Free online English lessons with a native speaker

  • Generous referral program

  • Training, internal workshops, and participation in international professional conferences and corporate events.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

2 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About SOFTSWISS

Learn more about SOFTSWISS and their company culture.

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At the heart of what we do at SOFTSWISS is a culture of innovation and partnership, underpinned by our 15 years of experience in the iGaming industry. Established in 2009 and situated in Gzira, Malta, we have built a solid foundation as a leading software provider in the online gambling sector. Our mission is to transform the entertainment industry for the better through technological advancements and to create software solutions that resonate with our clients and their users. With a diverse team of over 2,000 experts from more than 30 countries, we pride ourselves on our ability to foster a dynamic and inclusive work environment that promotes creativity and collaboration.

SOFTSWISS stands out as the number one provider of crypto gambling solutions, having pioneered the integration of cryptocurrencies within traditional online casinos. Our comprehensive software suite includes platforms for sports betting, casino management, and robust affiliate programs, catering to a wide range of clients across over 1,200 brands worldwide. We don't just offer a service; we create partnerships that empower our clients. Our recognition as an award-winning provider is a testament to our commitment to excellence, as we continuously strive for first-class service and cutting-edge technology.

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SOFTSWISS

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