At the heart of SnackMagic is a culture of innovation and a relentless focus on the joy of gifting and receiving. Born in April 2020 out of a pivot from an office lunch delivery service, STADIUM, due to the global pandemic, SnackMagic quickly transformed the gifting experience. Our mission is to make gifting simple, fun, and personal, whether it's for one person or 100,000. We believe in the power of choice, which is why we offer a customizable snack box service where recipients can choose their own goodies from a vast menu of over 2,000 unique options. This 'build-your-own-box' concept is central to our identity, ensuring that every gift is perfectly tailored to the recipient's preferences.
Our team is committed to discovering and partnering with unique and exciting brands from across the globe, including many hidden gems and emerging names you might not find elsewhere. This dedication to variety and discovery means our menu is constantly evolving, offering everything from health-conscious options to indulgent treats. We foster a company culture built on clear thinking, good judgment, and a solutions-oriented approach. Mutual respect and the open admission of mistakes are core values, alongside perseverance and a positive attitude. We believe in strong communication, both internally and externally, and a collaborative yet independent spirit. Even as we've grown to a team of over 90 people globally, these principles remain foundational. We are passionate about connecting innovative food brands with customers and are driven to make global gifting a memorable and delightful experience for everyone involved. Ultimately, SnackMagic is about more than just snacks; it's about creating moments of joy, reducing stress, and fostering connection, especially in a world that increasingly values personalized experiences.