India onlyAbout Smart Working
At Smart Working, we believe your job should not only look right on paper but also feel right every day. This isn’t just another remote opportunity - it’s about finding where you truly belong, no matter where you are. From day one, you’re welcomed into a genuine community that values your growth and well-being.
Our mission is simple: to break down geographic barriers and connect skilled professionals with outstanding global teams and products for full-time, long-term roles. We help you discover meaningful work with teams that invest in your success, where you’re empowered to grow personally and professionally.
Join one of the highest-rated workplaces on Glassdoor and experience what it means to thrive in a truly remote-first world.
About the Role
As a Marketing Analyst, you’ll sit at the heart of marketing decision-making, acting as the analytical backbone for the wider marketing team. Your role is to turn customer behaviour and campaign performance data into clear, actionable insights that shape how marketing investment, messaging, and strategy evolve.
This is not a creative campaign ownership role — instead, you’ll be the source of truth that helps teams understand what’s working, what’s not, and why. You’ll balance deep analysis with strong storytelling, ensuring insights are accessible and influential across the business.
Responsibilities
- Analyse performance across marketing channels including email, push, and paid media
- Assess drivers of acquisition, retention, conversion, and revenue
- Identify trends, form hypotheses, test them, and translate findings into practical recommendations
- Design and evaluate A/B tests to understand the impact of messaging, timing, creative, and audience segmentation
- Interpret results with statistical confidence and clearly communicate outcomes to stakeholders
- Segment customers based on behaviour, lifecycle stage, and purchasing patterns
- Generate insights into who buys what, when, and why to support more targeted and effective campaigns
- Build and maintain dashboards and recurring reports covering key marketing KPIs such as: ROI / ROAS, CAC and LTV, Conversion rates and retention metrics
- Ensure insights are easy to understand and usable by non-technical stakeholders
- Partner closely with retention, acquisition, product, and commercial teams
- Present insights that influence marketing strategy, prioritisation, and investment decisions
- Act as a trusted advisor, not just a data provider
Requirements
- Strong experience querying and analysing data using SQL
- Advanced skills in Excel or Google Sheets, including complex formulas and data manipulation
- Experience using data visualisation tools such as Tableau, Looker, or similar
- Solid understanding of marketing metrics and performance measurement
- Experience analysing customer behaviour, funnel performance, and experimentation results
- Ability to translate complex analysis into clear, compelling narratives for non-analytical audiences
- Strong stakeholder management and communication skills
- Comfortable working at pace while maintaining analytical rigour and accuracy
Nice to Have
- Experience working in e-commerce, subscription, or consumer-facing digital businesses
- Familiarity with BI platforms or marketing automation tools
- Exposure to lifecycle marketing, CRM, or retention-focused analytics
- Experience working in fast-paced, test-and-learn environments
- An interest in continuous experimentation and improving decision quality through data
Benefits
- Fixed Shifts: 12:00 PM - 9:30 PM IST (Summer) | 1:00 PM - 10:30 PM IST (Winter)
- No Weekend Work: Real work-life balance, not just words
- Day 1 Benefits: Laptop and full medical insurance provided
- Support That Matters:Mentorship, community, and forums where ideas are shared
- True Belonging: A long-term career where your contributions are valued
At Smart Working, you’ll never be just another remote hire.
Be a Smart Worker - valued, empowered, and part of a culture that celebrates integrity, excellence, and ambition.
If that sounds like your kind of place, we’d love to hear your story.
Pakistan only