Shapiro+Raj

Shapiro+Raj helps life sciences organizations make high-stakes commercial decisions with greater speed and confidence. The company addresses a critical problem created by crowded pipelines, proliferating products and brands, and rapidly shrinking windows for commercialization. Its consultants combine therapeutic expertise, behavioral science, primary research and real-world data to reveal how healthcare professionals, patients and other stakeholders think, feel and behave. This evidence is translated into practical strategies for early pipeline development, market shaping, communication and commercial growth.

The firm's TechManity operating model connects social scientists, life sciences specialists and business strategists with its proprietary Stella AI platform. Stella synthesizes research, simulates and predicts behaviors, and helps teams refine insights in real time. Rather than replacing consultants, the technology is designed to increase analytical speed and scale while preserving methodological rigor and human judgment. Shapiro+Raj also shares perspectives on pharma branding, patient and healthcare professional insights, market research methods and the changing role of AI in commercial decision-making.