Amazon Brand Development & Launch Manager

Are you an Amazon expert with a passion for creating and scaling winning products?

Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions.

If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you.

Key Responsibilities

• Lead the end-to-end Amazon product development process: from market research and validation to launch and post-launch optimization.
• Develop and execute standardized, scalable launch SOPs.
• Own Amazon launch strategy, including listing creation, PPC, pricing, inventory, and reviews.
• Collaborate closely with product development, creatives, and operations teams to bring products to market effectively.
• Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis.
• Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking.
• Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle.
• Monitor products performance daily, making agile adjustments to improve KPIs.
• Strategize and implement initial PPC campaigns, budget allocation, and ASIN targeting to gain visibility fast.
• Plan inventory based on launch timelines, velocity estimates, and restock strategies.
• Conduct detailed post-launch analysis to extract insights and apply them to future launches.
• Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts).
• Support and mentor internal team members on launch best practices and innovation.

What Were Looking For

• 4+ years of Amazon experience, ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche.
• Strong Brand Management skills.
• Proven success in bringing new products from concept to profitability.
• Deep understanding of Amazon visuals, SEO, keyword ranking, and listing optimization.
• Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout, etc.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with the ability to turn data into action.
• Excellent written and verbal communication skills.
• Comfortable in a fast-paced, results-driven environment.
• Strategic thinker with an entrepreneurial mindset and high ownership.

Key Performance Indicators (KPIs)

• Speed from concept to launch (goal: 1-3 months per product).
• Sales velocity and keyword ranking achieved in first 30-60 days post-launch.
• Number of successful launches.
• Initial review generation and conversion rate performance.
• Ongoing sales growth and performance improvements of existing products.
• Inventory accuracy and stock availability during launches.

What We Offer

• Flexible Working Hours We care about results, not your 9 to 5.
• Remote-First Culture Work from wherever you feel most productive.
• Startup Energy Fast-paced, collaborative, and full of opportunities to grow.
• Paid Time Off Because rest fuels innovation.
• Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality.
• Real Impact Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference.