Lead Manager VA (Hands-On Lead Generation & CRM Ownership)

Role Summary

This role owns the entire lead pipeline—from first contact to qualification and CRM accuracy.

You are not managing people. You are doing the work: calling, texting, qualifying, updating CRM, and pushing leads forward daily.

You are expected to generate leads, engage them in real conversations, qualify them properly, and maintain a clean CRM that reflects reality at all times.

This role is not for candidates who avoid outbound calls, rely heavily on scripts without adapting, or treat CRM as an afterthought.

Core Responsibilities (Execution-Based)

1. Lead Generation, Verification & Qualification (Daily Pipeline Creation)

• Generate new leads daily through outbound calls, SMS, and available data sources
• Verify contact details before outreach; when data is incomplete, coordinate with skip tracer to fill gaps
• Qualify leads through real conversations—not just script reading—to determine intent, timeline, and opportunity
• Push conversations forward with consistent follow-ups instead of waiting for leads to respond

2. Cold Calling & SMS Outreach (Frontline Execution)

• Execute high-volume outbound calls using scripts as a baseline, but adjust in real-time based on responses
• Handle objections and steer conversations toward meaningful qualification outcomes
• Run SMS campaigns and respond quickly to engaged leads to prevent drop-off
• Identify and escalate “hot” leads immediately with clear context for handoff

3. CRM Ownership (REI Sift & GoHighLevel – Source of Truth)

• Update CRM immediately after every interaction—no backlog updates
• Tag, categorize, and move leads through the pipeline accurately based on real status
• Fix incomplete or messy records when encountered instead of skipping them
• Ensure CRM is always clean enough for client review without additional preparation

4. Follow-Up & Pipeline Movement

• Maintain structured follow-up sequences based on lead behavior and engagement level
• Re-engage cold or unresponsive leads using new angles (timing, value, messaging)
• Identify stuck leads and take action to move them forward or disqualify them

5. Reporting & Performance Visibility

• Track and report daily metrics: dials, connections, lead quality, and qualified leads
• Provide weekly summaries with insights—not just numbers—on what is working or failing
• Maintain full visibility of pipeline status so clients can understand progress without chasing updates

6. Client Communication & Feedback Loop

• Communicate clearly with clients regarding lead progress, issues, and campaign performance
• Flag problems early (low connection rate, poor data quality, script issues)
• Recommend improvements based on actual call and SMS interactions—not assumptions

Requirements (Non-Negotiable)

• Minimum 2 years of hands-on cold calling and lead generation experience
• Must be willing and comfortable doing high-volume outbound calls daily
• Proven ability to qualify leads through conversation, not just checklist questions
• Strong English communication (clear, confident, and conversational)
• CRM proficiency is required (REI Sift, GoHighLevel, HubSpot, Salesforce, or similar)
• Must update systems in real-time and maintain data accuracy without supervision
• Ability to work independently and hit activity targets without constant monitoring

If you avoid calls, struggle with rejection, or need constant supervision to stay productive, this role will not work for you.

Tools

• REI Sift
• GoHighLevel
• Dialer systems (implied)
• SMS platforms (implied)

What We Actually Care About

• You take ownership of the pipeline, not just tasks
• You follow up aggressively without being told
• You keep CRM clean in real time—not at the end of the day
• You can adapt scripts naturally during live conversations
• You generate insights from calls, not just activity numbers
• You move leads forward or close them out—no stagnant pipeline

What This Role Is NOT

• Not a managerial or team lead role
• Not a non-voice or admin-only position
• Not a script-reading job with no thinking required
• Not a “log activity and wait” role
• Not for candidates who are uncomfortable with rejection or outbound sales

Position Details

• Fully remote (Philippines-based)
• Full-time, long-term contractor role
• US-aligned working hours required
• Performance-driven environment (activity + results tracked)
• Requires stable internet, quiet calling environment, and reliable system setup

Application Instructions

To apply, complete the following:

1. Write your exact opening script for a cold call to a potential seller
2. Then explain how you would handle this situation:

The lead says: “I’m not interested right now. Maybe in a few months.”
What do you say next, and how do you handle follow-up?

We are evaluating how you think in real conversations—not generic answers.

Benefits

• PTO
• HMO
• Fully Remote Work