Programmatic Marketing Consultant

Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.

The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.

Responsibilities

Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
Improve and standardize buying workflows across display and video channels
Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
Build scalable media buying infrastructure and establish programmatic best practices
Align display and video buying with broader app acquisition and growth goals
Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

Requirements

• 5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition
• Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management
• Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations
• Experience managing large-scale programmatic and video acquisition budgets
• Experience operating directly in-platform, not only through managed-service or agency-led structures
• Strong analytical and operational mindset with experience optimizing complex media buying programs
• Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust
• Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments
• Strong communication skills and comfort working cross-functionally
• Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership