Performance Marketing Director for an E-commerce Company

Hello, PPC Directors!

My name is Chris, and I am the CEO at CGK Unlimited, a 9-figure ecommerce company dedicated to selling high-quality bedding products. We have a significant presence on Amazon, and we’re rapidly expanding off the platform.

We are looking to hire an experienced and motivated PPC Director to lead our digital advertising initiatives. The ideal candidate will bring a unique blend of a strategic mindset, analytical acumen, and a hands-on approach to Amazon advertising. If you are a results-oriented PPC professional with a passion for driving digital success while thriving in a fun and fast-paced work culture, we invite you to apply for this exciting opportunity to shape the future of our company’s growth.

This role is a full-time remote position.

Location: Canada, Europe, South Africa, United States.

Working hours: 9:30 am to 5:00 pm EST, US.

Salary: $75,000 - $150,000 / annually.

Your responsibilities will include (but are not limited to):

• Develop and implement Amazon PPC strategies to achieve sales and ROI goals.
• Manage and optimize large advertising budgets, ensuring efficiency and proper spending allocation.
• Scale and manage a significant number of campaigns, covering multiple product lines.
• Conduct keyword research, ad copywriting, and A/B testing to enhance campaign performance.
• Continuously build and scale new campaigns with converting keywords.
• Monitor and analyze campaign data, providing actionable insights and recommendations.
• Stay updated on industry trends and Amazon advertising best practices.
• Build and test new ad types.
• Collaborate with marketing, sales, and product teams to align advertising efforts with overall business objectives.
• Provide regular reports and performance updates to executive leadership.
• Manage a team of PPC specialists.
• Assist in developing and maintaining a budget that promotes healthy profit margins.
• Maintain goal ACOS, TACOS, Total Sales, PPC Sales, ROAS & Organic Sales.
• Research and conduct deep dives into underperforming areas to scale and maintain outlier product lines.
• Develop and maintain advertising reporting.

Requirements

• Excellent written and verbal communication skills in English.
• Proven experience of 5+ years successfully managing Amazon PPC campaigns and paid advertising.
• Comfortable working in a fast-paced e-commerce environment.
• Expertise in Amazon Seller Central.
• Proficient in data analysis.
• Prior experience managing large budgets ($1m/month+).
• Prior experience managing large catalogs (2k SKUs+).
• Strong understanding of KPIs and online marketing.
• Must be available to work full-time (9 am – 5 pm EST – or similar).
• Availability to meet the team when needed.

Nice to have:

• Amazon Advertising Certifications.
• Prior experience managing Amazon DSP campaigns or advertising on other platforms such as Google, Facebook, Instagram, TikTok, or Pinterest.
• Prior experience managing multiple brands and marketplaces.

Benefits

• Paid Holidays (will vary depending on country of residence)
• Paid Time Off
• Location independent/fully remote role.
• Be part of a team that has a lot of freedom for people to be left to their own devices and perform great work.
• Potential to grow a team.

This Position Is Perfect For You If…

You’re an Analytical and Detailed-Oriented Problem Solver.

Possesses robust analytical skills with a meticulous approach to problem-solving. Demonstrates a keen attention to detail, adept at identifying inefficiencies in strategies, and excels in crafting creative solutions based on thorough analysis and observations.

You’re an Excellent Communicator.

Possesses exceptional verbal, written, and interpersonal skills. Demonstrates the ability to articulate complex topics clearly and concisely, ensuring effective communication and delivering the highest level of service to our clients.

You’re a Team Player.Radiates positivity and friendliness, embodying an optimistic outlook. Enjoys collaboration and excels in communication across various platforms, including regular weekly video calls. Possesses the ability to self-motivate and inspire the team to strive for excellence and achieve outstanding results.

What we do:

Please check us out to get an understanding of our product:

Cgklinens.com

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Chris