Business Development Representative

OUR COMPANY

POSITION OVERVIEW

We are seeking a ​Business Development Representative (BDR)​ in Canada/ Europe to drive our Companys' growth. As a BDR, this role will be the first point of contact for potential customers, working to generate qualified leads and build strong relationships with decision makers.

The ideal candidate will have a strong background in the Life Sciences or Consumer Products industries, including an understanding of the Regulatory landscape. In this role, you will collaborate with cross-functional teams including product, marketing and customer success.

Key Responsibilities: 

• Prospecting & Lead Generation:

• Create outbound prospecting strategies to connect with potential clients in line with overall strategy (cold calling/emailing, LinkedIn prospecting, competitor outreach);

• Engage with leads from marketing campaigns or website inquiries to convert interest into qualified leads;

• Research target companies and key contacts to create a tailored approach for outreach, in line with marketing and sales strategy using tools such as LinkedIn, CRM, SalesNavigator to gather information;

• Lead Qualification:

• Conduct initial conversations with prospects to understand their pain points, business challenges and alignment with the Company’s product or service;

• Use qualification frameworks as provided to assess lead viability;

• Set up meetings or product demos for qualified leads with Account Executives or Sales Managers to advance the sales process;

• Nurturing and Following Up:

• Maintain contact with leads who are not yet ready to buy, keeping them engaged through regular follow-up emails/calls, in alignment with marketing strategy;

• Share relevant content, case studies or insights to keep potential clients interested and move them closer to a buying decision;

• Ensure all leads are tracked and updated in the CRM system regularly;

• Collaboration with Internal Teams:

• Share insights with the Marketing team on the quality of inbound leads and what messaging resonates with prospects to refine marketing strategies;

• Work closely with Account Executives or Sales Managers to ensure a smooth handoff of qualified leads, including providing notes and context from initial conversations;

• Join sales and marketing strategy sessions to help refine target segments, lead generation tactics and customer profiles;

• Continuous Learning and Improvement:

• Continually learn about the new product features, industry trends and competitive landscape to improve conversations with prospects;

• Regularly participate in training sessions and coaching to improve outreach, communication and lead qualification skills;

• Monitor performance against monthly or quarterly targets for meetings set, qualified leads and conversion rates, aiming to improve effectiveness;

• Reporting and Data Management:

• Accurately log all activities including calls, emails and meeting notes in the CRM to maintain an organized record of interactions;

• Share weekly or monthly reports on lead generation metrics, prospect feedback and pipeline health to sales management;

• Bachelor or equivalent degree required

• 1-3 years of business development or sales experience in a Life Science or Consumer Health industries

• Self-motivated and target driven

• Analytical mindset with the ability to identify client needs and provide tailored solutions

• Exceptional verbal and written communication skills

• Proficient in sales stack, Salesforce etc

• Ability to work independently in a fast paced, dynamic start up environment

• Ability to work cross functionally with sales, marketing, product and customer success team on a multi-cultural global basis

• Flexible working arrangements (remote)
• Opportunity to work in a high impact role at the intersection on AI, SaaS and Compliance / Regulatory intelligence
• Continuous learning and professional development