Campaign Specialist

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Public Partnerships LLC supports individuals with disabilities or chronic illnesses and aging adults, to remain in their homes and communities and “self” direct their own long-term home care. Our role as the nation’s largest and most experienced Financial Management Service provider is to assist those eligible Medicaid recipients to choose and pay for their own support workers and services within their state-approved personalized budget.  We are appointed by states and managed healthcare organizations to better serve more of their residents and members requiring long-term care and ensure the efficient use of taxpayer funded services. Our culture attracts and rewards people who are results-oriented and strive to exceed customer expectations. We desire motivated candidates who are excited to join our fast-paced, entrepreneurial environment, and who want to make a difference in helping transform the lives of the consumers we serve. (learn more at www.pplfirst.com).

Job Summary

The Campaign Specialist is responsible for the execution, optimization, and performance tracking of multi-channel marketing campaigns, with a strong emphasis on HubSpot platform utilization. This role partners cross-functionally with marketing, sales, and operations teams to drive lead generation, nurture strategies, and customer engagement initiatives. The ideal candidate brings hands-on experience with HubSpot campaign management, automation workflows, reporting, and CRM integration to support data-driven decision-making and continuous improvement.

Key Responsibilities

Campaign Execution & Marketing Automation (HubSpot-Focused)

• Build, launch, and manage end-to-end marketing campaigns within HubSpot, including email, landing pages, workflows, and lead nurturing programs

• Develop and optimize automated workflows for lead scoring, segmentation, and lifecycle stage progression

• Collaborate with internal stakeholders to translate campaign requirements into scalable HubSpot solutions aligned with business objectives

CRM Management & Data Optimization

• Maintain and optimize HubSpot CRM data integrity, including list segmentation, contact management, and lifecycle tracking

• Ensure accurate campaign attribution and lead tracking across marketing and sales funnels

• Identify and implement process improvements to enhance data quality and reporting accuracy

Performance Analytics & Reporting

• Monitor campaign performance using HubSpot analytics and dashboards, providing insights on KPIs such as conversion rates, engagement, and ROI

• Generate regular reports and present findings to stakeholders with actionable recommendations

• Conduct A/B testing and campaign analysis to continuously improve marketing effectiveness

Required Skills

• Execute integrated marketing campaigns across email, digital, and web channels using HubSpot

• Partner with content, design, and sales teams to ensure cohesive campaign messaging and alignment

• Manage campaign calendars, timelines, and deliverables to ensure on-time execution

• Support lead generation initiatives and pipeline growth through targeted marketing strategies

• Troubleshoot campaign issues within HubSpot and ensure seamless system functionality

• Stay current on HubSpot updates, marketing automation trends, and best practices

Qualifications

• Education: Bachelor’s degree in marketing, Communications, Business, or related field (or equivalent experience)

• 2–5+ years of experience in digital marketing, campaign management, or marketing operations

• Hands-on experience with HubSpot Marketing Hub (required)

• Strong understanding of marketing automation, CRM systems, and lead lifecycle management

• Experience with campaign analytics, reporting tools, and performance optimization

• Excellent communication, organization, and project management skills

Preferred Qualifications

• HubSpot certifications (Marketing Software, Email Marketing, or similar)

• Experience integrating HubSpot with other platforms (Salesforce, CMS, or analytics tools)

Compensation: $60,000-$65,000

The above is intended to describe the general contents and requirements of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive statement of all duties, responsibilities, or skills of personnel so classified

PPL is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PPL, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PPL will not tolerate discrimination or harassment based on any of these characteristics.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!