PROVALLIANCE

At Groupe Provalliance, we are dedicated to enhancing the beauty and confidence of our clients through our world-class hairdressing and beauty services. As the European leader and the second-largest player in the global hairdressing market, we serve over 36 million clients annually across more than 35 countries. Our mission is to provide personalized, high-quality care that meets the unique needs of every individual who walks through our doors. We believe that a great hairstyle is more than just a look; it is a way for our customers to express their personality and feel their best.

Our portfolio includes 17 iconic brands such as Franck Provost, Jean Louis David, Saint Algue, and Bleu Libellule, each with its own distinct identity and expertise. We are committed to innovation and excellence, constantly evolving our techniques and services to stay ahead of trends and exceed customer expectations. By placing our clients at the heart of everything we do, we strive to create memorable experiences in our 3,500+ salons and boutiques worldwide. Whether through our premium salon services or our professional beauty product distribution, we are passionate about making professional beauty accessible and exceptional for everyone.