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ProtoPR

Technical SEO/LLM Content Writer

Proto is a leader in customer experience automation, providing innovative multilingual solutions for businesses and governments.

Proto
Canada only

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Key Responsibilities

  • Produce high-quality content optimized for both SEO and LLM consumption, ensuring clarity, accuracy, and scalability.
  • Develop in-depth content on product applications, use cases, and case studies, with strong technical depth when required.
  • Create authoritative CX industry content that supports marketing, sales, and thought leadership.
  • Own and continuously improve content performance, with the ability to demonstrate impact through SEO results, traffic growth, engagement, and CTA conversion metrics.
  • Automate content creation workflows and optimize, train, and iterate on selected LLMs to produce higher-quality content at scale. Experience with content engineering tools such as AirOps is a strong plus.
  • Conduct keyword research to support SEO-optimized content and continuously improve on-site copy, structure, metadata, and schema markups across web pages and published resources.
  • Monitor website and content performance using Google Analytics and Google Search Console, and recommend data-driven optimizations.
  • Track and improve brand visibility in search engines and LLMs, with bonus points for experience using tools or workflows that automate this process.
  • Own and manage the content calendar, working closely with CX, R&D, and key stakeholders to align content with the product roadmap, deployments, and business priorities.
  • Research, propose, and execute content topics and content series that increase search visibility and LLM discoverability.
  • Contribute to and maintain product knowledge bases and developer documentation with a high level of technical accuracy.
  • Work effectively in a 100% work-from-home environment, demonstrating strong written communication, autonomy, and comfort collaborating asynchronously with a distributed team.

Requirements

  • Excellent writing skills with native-level English proficiency (British English).
  • Proven experience writing for SaaS or enterprise products, or a strong background in technical writing.
  • Hands-on experience using LLMs for content production, including prompting and iteration (e.g. ChatGPT, Llama, Claude). Experience with tools such as AirOps is a plus.
  • Demonstrated technical SEO expertise, including keyword research, metadata, schema, site structure, Google Analytics, Google Search Console, and SEO tools such as Ahrefs.

Nice to Have

  • Experience fine-tuning or training models for dedicated tasks.
  • Strong technical literacy, particularly in documentation and knowledge-base writing.
  • Experience with content automation or content engineering platforms (e.g. AirOps).

About the job

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Posted on

Job type

Full Time

Experience level

Entry-level
Mid-level

Location requirements

Hiring timezones

Canada +/- 0 hours

About Proto

Learn more about Proto and their company culture.

View company profile

Proto is the leader for inclusive CX automation and multilingual contact centre automation for businesses and governments. With a strong focus on providing localised customer experiences, Proto aims to enhance client interactions through its innovative solutions. The platform is built to deploy quickly with AI Assistants, live chat, ticketing systems, and CRM integration, allowing businesses to improve their customer engagement efficiently. By leveraging advanced technology and AI, Proto is revolutionizing how businesses interact with their customers, ensuring that inquiries are easily addressed, and wait times are significantly reduced.

The company boasts impressive metrics, including handling 1.2 million interactions monthly and achieving a staggering 70% automation rate for inquiries. Proto's AI assistant, Tappy, automates customer interactions for various platforms, like eTap's kiosks in the Philippines, improving financial accessibility for the users. Proto seeks to provide solutions that not only meet the demands of today’s businesses but also anticipate the needs of future operations. Through continuous enhancement of its service offerings and unwavering commitment to customer satisfaction, Proto aims to lead the industry in the deployment of artificial intelligence for customer experience management.

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