Digital Marketing Specialist

Digital Marketing Specialist (SEM, Tracking & Data Integration)

About PROS:

PROS, Inc. is the leading offer management provider to the airline industry, helping airlines deliver seamless retail experiences designed to maximize revenue and margin growth. Powered by AI, the PROS Platform enables commercial teams to align capacity with demand and coordinate pricing, merchandising and offer strategies to construct and market optimal offers in real time. By optimizing every customer interaction, PROS helps airlines improve revenue performance and quality, increase commercial agility, attract more customers and build lasting loyalty. Learn more at pros.com.

Day in the Life of the Digital Marketing Specialist:

The Digital Marketing Specialist has a strong focus on SEM tracking, reporting, and data integration. This role is critical to ensuring data accuracy, attribution integrity, and reporting reliability across our global SEM programs. The specialist will act as a technical backbone for the SEM team, supporting scalable growth, enterprise clients, and our tiered service model. Differentiates PROS Airline solutions from the competition by:

SEM management

• Manage small SEM customers on the day-to-day communication
• Optimize campaigns and work on implementations that are requested by the customer
• Analyze data and make suggestions to improve performance and launch new initiatives

Tracking & Measurement

• Own and maintain SEM tracking implementations across Google Ads, Bing Ads, and SA360 and any other Search Engine
• Manage conversion tracking, enhanced conversions, offline conversions, and revenue attribution.
• Support GA4 and Adobe Analytics integrations related to SEM activity.
• Ensure accurate mapping between analytics tools and ad platforms
• Proactively identify and resolve tracking discrepancies and data loss.

Reporting & Data Quality

• Own the integrity and consistency of SEM performance data.
• Build and maintain dashboards in Looker Studio and support Tableau reporting.
• Ensure KPI alignment across platforms (Revenue, ROAS, CPA, bookings).
• Partner with BI teams on data pipelines, automation, and reporting scalability.

Data Integrations & Automation

• Manage integrations between ad platforms, analytics tools, BI systems, and internal products.
• Document tracking logic, attribution rules, and data dependencies.
• Support alerts, automation, and monitoring for SEM performance and data health.

Cross-Functional Collaboration

• Partner with SEM Managers on launches, experiments, and migrations.
• Support Product and Engineering teams on platform changes affecting SEM.
• Provide technical guidance to the internal team and customer

Required Qualifications - About you:

We are looking for candidates who possess the combination of the following achievements, skills, and behaviors:

• Experience in SEM, analytics, marketing operations, or digital marketing.

• Hands-on experience with Google Ads and Bing Ads tracking.

• Strong working knowledge of GA4; Adobe Analytics experience is a plus.

• Experience with Google Tag Manager and troubleshooting attribution issues.

• Dashboarding experience in Looker Studio; Tableau is a plus.

• Strong attention to detail, documentation skills, and problem-solving mindset.

Highly Preferred:

• Experience with SA360 and any other Search Engines

• Usage of integration tools like Super Metric
• Strong communication skills in Spanish and English

AI Fluency & Growth Mindset- We welcome candidates who:

• Understand core AI concepts and apply them ethically to enhance productivity, insights, and decision-making.
• Craft effective prompts to optimize the quality and relevance of AI-generated outputs.
• Explore and apply agentic AI systems, using or managing autonomous agents to streamline workflows and automate tasks.
• Leverage AI tools to boost efficiency, creativity, and innovation in their daily work.
• Stay curious and adaptable, continuously experimenting with AI-driven solutions to elevate team performance and customer impact.

Why Join PROS?

PROS culture and its extraordinary people are at the core of our success. We are passionate about what we do and relentless in delivering on our promises.

Our commitment to customer success inspires us to think smarter and dream bigger, empowering airlines to achieve more than they ever imagined through intelligent offer and revenue optimization.

At PROS, we foster a culture of care, where people feel supported to grow, innovate, and bring their best selves to work—every day. From flexible ways of working to continuous learning, we empower our teams to thrive both personally and professionally.

Join PROS, a dedicated travel technology company with nearly 40 years of proven airline expertise and a long runway for future growth, now powering the future of AI-driven airline retailing. If you want to be part of something exceptional, help us shape how airlines compete, innovate, and win.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

PROS Core Values

• We are Owners

We look for every opportunity to create a better PROS and a better experience for our customers – and we hold ourselves accountable.

• We are Innovators

We think creatively to find new paths to success – for our people, our customers and our business.

• We Care

We are centered on caring for the people, businesses, and communities we serve.