GTM Engineer

What you’ll do as a GTM Engineer at Proof:

• Design and build end-to-end workflows that handle prospect research, enrichment, prioritization, sequencing, and follow up
• Create and maintain Clay playbooks that leverage ICP definitions, buying signals, intent data, past engagement, and closed lost history
• Use signals from customer data, conversations, and activity to inform personalization and account prioritization at scale
• Partner with Revenue Marketing to translate campaign themes and positioning into outbound automations aligned to GTM priorities
• Continuously refine workflows based on performance data so GTM teams spend more time in customer conversations and less time on administrative work
• Stay current on emerging AI, automation, and GTM technology offerings that align to Proof’s revenue targets
• Help shape what an AI first GTM motion looks like in practice at Proof

What we're looking for:

• Current or former AE, SDR, BDR, or outbound focused seller with a deep understanding of prospecting and pipeline generation
• 2+ years of experience building multi-step workflows in Clay, Zapier, Make.com, or other similar automation tooling. Experience with conditional logic, loops, and data mapping strongly preferred
• Someone motivated to redesign how GTM work happens using AI, automation, and system thinking
• Demonstrated curiosity around AI and where systems can replace or augment repetitive GTM workflows
• Ability to experiment, measure results, and iterate quickly in data orientated approach
• Growth mindset to evolve from executing GTM motions to designing the systems that power them

Skills and capabilities:

• Strong system thinking with the ability to design workflows across tools rather than operate in silos
• Technical fluency with Clay, AI models, enrichment logic, and automation tooling
• Working knowledge of SQL and query building for segmentation, filtering, and signal creation
• Proficiency with API and webhook configuration and management. Comfortable navigating API documentation and leveraging webhooks to connect systems and orchestrate workflows when native integrations are not available
• Deep understanding of ICP modeling, buyer personas, and account prioritization logic
• Ability to create prompts and logic that surface insights used for prospect research and personalization at scale

How success will be measured:

• Workflow output
• Build and deploy a minimum of two new Clay playbooks per week
• Maintain and iterate on playbooks based on performance data
• Pipeline impact
• Support weekly, monthly, and quarterly pipeline targets in partnership with Sales and Revenue Marketing
• Generate high quality outbound leads with a baseline expectation of 35% lead to meeting conversion
• Consistent contribution to opportunity creation through outbound and reactivation workflows

Our Proof Pillars:

• Pave the Way: When obstacles arise, we break through barriers with passion and perseverance. We lead with creativity and forward-thinking. We aim to set new standards and shape the future in a repeatable, scalable way so the path to success is easier for our team to follow.
• Own It: We embrace the responsibility that comes with supporting life's most important transactions. When a problem arises we relentlessly pursue the solution with a 'Yes before no' attitude. Because every problem and every transaction is treated like it's our own.
• Act with Integrity: We are in the business of building trust and it is at the core of everything we do. We are honest and transparent with our customers, each other and ourselves. If we make a mistake, we own up to it right away and do what it takes to make it right. Our dedication to security and compliance is key to earning trust, fighting fraud and ultimately, our success.
• Play to Win: We believe excellence is about always striving to be better so when we get it wrong, we iterate, we learn and we grow. We know we can only go so far alone, we're better together and collectively, we win!

Some of our great benefits:

• Medical, dental, and vision benefits
• Life insurance, long and short-term disability coverage
• 401k Plan with a 4% match, beginning on your hire date
• Unlimited Sick and Vacation time
• 14 paid company holidays
• 2 company Chillax weeks (Summer & Winter)
• 12 weeks of paid parental leave
• 4 week sabbatical after 5 years of continuous full time employment
• Health Reimbursement Arrangements for fertility and gender affirmation
• Lunch on Proof through Grubhub credit
• Monthly work from home stipend
• Professional development credit
• Monthly reimbursement for Wellness
• And more!