Vice President, Growth Marketing

About Us

At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again".

Prenuvo is looking for a VP, Growth Marketing. This is a senior executive role that will report to the Chief Marketing Officer, and manage a growing team and the vast majority of our allocated marketing budget, while also being supported by the larger “machines” in the rest of our marketing, design, and PR organizations, as well as working cross-functionally and closely with leadership across Sales, Business Development, Product, and Clinical to drive a unified growth strategy.

We pride ourselves at Prenuvo on having built and expanded a leading proactive healthcare medical practice that is also a loved brand. We’ve done so to-date with a great mix of paid media, earned media, cultural impact, as well as experience and engagement programs that put our patients at the center of everything we do. We’re at the stage now where we want to take our revenue acquisition machine to the next level, and this role will be the central key to unlocking that. The ideal candidate is a deeply quantitative mind, data-driven and analytical leader, and has a deep bench of applied & proven expertise in acquisition and growth marketing.

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives!

What You’ll Do

Acquisition Marketing

• Design and implement short-term and long-term strategies to drive revenue, market share, and profitability through full funnel marketing, in digital and non-digital channels, from a deeply quantitative lens of performance and growth
• Constantly link to supply & capacity side of the business, and get ahead of seasonal cycles as well as clinics expansion in North America and Internationally
• Preserve and reinforce our proven track record of highly efficient blended CAC across our brand while meeting/exceeding our revenue targets
• Increase the depth and sophistication of our targeting, audiences, while increasing the overall awareness reach of our brand
• Continuously work with Design on a feedback loop to create creative asset “machines” that are data-informed and brand-aligned, and constantly differentiated in a space that is increasingly competitive and noisy
• Remain agile and adaptive to changing business priorities and general industry and economic factors

Lifecycle Marketing

• Develop initiatives to attract new customers while enhancing retention and lifetime value
• Continue evolving email as a performance channel, in addition to ongoing engagement and delivery of value to our patients
• Work across various audiences from consumer, and increasingly healthcare providers, to enterprise audiences

Media Planning

• Develop and evolve a diversified portfolio of paid media channels with regular assessment of spend allocation and ROI
• Manage the media portfolio with a balanced eye toward increasing brand awareness while also meeting conversion and revenue targets
• Integrate emerging technologies and innovative approaches to enhance customer engagement and competitive advantage

Marketing Analytics and Infrastructure

• Leverage analytics, market research, and performance metrics to guide your strategies
• Evolve the sophistication of our conversion tracking, and campaign and channel attribution; test and leverage AI tools where most relevant
• Implement multi-modal attribution models where applicable
• Work with internal product and data teams on infrastructure evolution, reporting, and insights generation
• Deliver regular senior leadership reporting on acquisition and lifecycle KPIs and targets

What You’ll Bring

• Career heritage of analytical, quantitatively-oriented marketing and growth/revenue leadership roles with proven results
• Experience in scaling businesses, particularly in fast-growing or competitive industries
• Strong understanding of data analytics, digital marketing, multi-modal attribution, and customer experience and lifecycle management
• Strong understanding of advertising constraints and landscape in regulatory environments
• Ability to align multiple business functions toward common growth objectives
• Strategic mindset with a hands-on approach to execution
• Excellent leadership, communication, and people management skills
• Deep curiosity and experience with AI that goes beyond ChatGPT and image models: conceptualize more complex use cases to drive efficiency and effectiveness.
• Have an ability, and willingness, to dive deep into the areas under your purview that can unlock the most impact
• Have a keen understanding of drivers of success in key acquisition and customer engagement channels
• Expertise in lead generation for high-ticket items, optimizing for ROAS or LTV / CAC, not merely CPL
• Experience working with product, technology, and sales teams to optimize conversion performance and customer experience
• Preferred: comfort with SQL and / or Python
• Comfortable working with technical teams and translating complex concepts into compelling external narratives
• Strong bonus but not required: you have done all of the above in a healthcare environment

Our Values

First: we are Pioneers

• Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding

Second: we are Platform-Builders

• We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission

Above all: we are Patients

• We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work

What We Offer

• An avenue to make a positive impact on people's lives and their health
• We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member
• Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
• Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
• Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
• We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
• The base salary for this role ranges from $180,000-$240,000 in local currency, depending upon experience

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules.

Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to [email protected].