About the Role:
Key Responsibilities
- Own the look, feel, and layout of the site — clean, on-brand, and optimized for conversion.
- Build and iterate on pages with a mobile-first mindset across all screen sizes and devices.
- Partner with marketing on landing pages, product pages, and campaign assets.
- Build and maintain pages using HTML, CSS, JavaScript, and WordPress.
- Manage plugins, integrations, and third-party tools with an eye on performance and security.
- Resolve technical issues — broken links, slow load times, cross-browser bugs — proactively.
- Execute on-page and technical SEO: schema markup, meta tags, URL structure, Core Web Vitals.
- Collaborate with content and PMM teams to ensure pages are structured for search visibility.
- Monitor and improve site speed using PageSpeed Insights, GTmetrix, or Lighthouse.
- Optimize content structure for AI-driven search (Google SGE, Perplexity, ChatGPT search).
- Use AI tools to accelerate production — copy, imagery, A/B testing, CRO analysis.
- Own conversion rate optimization (CRO) as a core deliverable — continuously testing and improving CTAs, page layouts, and user flows to drive pipeline.
- Run A/B tests and translate data into concrete site improvements.
- Track and report on traffic, engagement, and conversions via GA4 and Google Search Console.
Skills, Knowledge, and Expertise
- 2–4 years in website management or web development.
- Solid HTML, CSS, and JavaScript skills — not just drag-and-drop.
- WordPress experience including theme customization and plugin management.
- Mobile-first design fluency and a strong eye for visual detail.
- Working knowledge of SEO fundamentals and web analytics tools.
- Nice to have: Figma, React/Vue, Webflow, B2B tech experience, or AEO familiarity.
Why Join Us
- Opportunity to make a significant impact on the operations of the company.
- Collaborative and dynamic work environment with opportunities for professional growth and development.
- Competitive compensation and benefits package.
