Paid Media Marketing Analyst

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Paid Media Marketing Analyst

San Mateo, CA (Collab)/Remote

We are seeking a Paid Media Marketing Analyst to lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. A successful candidate will have a solid analytical background and a demonstrated ability to use data effectively to measure media performance.

Responsibilities:

• Media Testing and Measurement Strategy: Develop and implement robust media testing frameworks and measurement strategies to evaluate campaign performance and effectiveness.

• Incrementality Testing: Design and execute incrementality tests to measure the true impact of media campaigns on business/brand outcomes.

• Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs.

• Clean Room Analysis: Utilize clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.

• Media Optimization: Using data analysis, identify opportunities for campaign optimization and provide recommendations to enhance media effectiveness.

• Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.

• Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.

• Stakeholder Communication: Present findings and recommendations to stakeholders, including senior leadership, in a clear and concise manner.

Qualifications:

• Bachelor's degree in Marketing, Business Analytics, or a related field.

• 8 years of experience in marketing analytics, with paid media analysis and optimizations

• 5+ years of advanced SQL required (Python and/or R a plus)

• Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures

• Experience working with first-party customer data within Snowflake

• Extensive knowledge of media attribution, metrics, and calculations

• Experience conducting and managing Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)

• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)

• Knowledge of media optimizations in biddable platforms (e.g. Ads Manager, DV360, DSPs)

• Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.

• Track record of data project management, thought leadership, and self-direction

• Ability to work independently and in a team environment, managing multiple priorities.

• Passionate about gaming and video game culture

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At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.