Digital Marketing Associate

About Medlive

Medlive — a PlatformQ Health brand — is the leader in learner engagement and educational design for clinicians, patients, and caregivers seeking dynamic, up-to-date, accurate medical education. Medlive provides trusted digital education in partnership with leading societies, associations, and advocacy organizations (such as NORD, AAFA, LUGPA, KDIGO, GBS-CIDP Foundation), empowering learners to make informed medical decisions that lead to better health outcomes.

Visit Medlive.com for more information.

About the Role

The Marcomms team is seeking a Digital Marketing Associate to support demand generation, brand awareness, and pipeline growth through data-driven digital marketing initiatives. This role is focused on executing, optimizing, and analyzing digital campaigns across paid, owned, and partner channels.

The Digital Marketing Associate will work cross-functionally with Content, Social Media, Design, Audience, and Sales teams to ensure campaigns are delivered effectively, tracked accurately, and continuously improved. The ideal candidate is analytical, detail-oriented, and comfortable working in marketing technology platforms to drive measurable results.

This role is well-suited for someone who enjoys hands-on campaign execution, performance optimization, and marketing operations, thrives in a fast-paced environment, and takes ownership of their work.

Key Responsibilities

• Support the execution and optimization of digital marketing campaigns across channels including email, paid media, website, social, and partner programs.
• Manage campaign setup, tracking, and reporting using Salesforce/Pardot and Google Analytics to monitor performance, lead flow, and conversion metrics.
• Partner with Content, Social Media, and Design teams to ensure campaigns are launched on time, aligned to strategy, and accurately implemented across platforms.
• Maintain and optimize marketing workflows, landing pages, forms, and lead routing to support demand generation and pipeline goals.
• Analyze campaign performance and audience behavior, providing insights and recommendations to improve engagement, conversion rates, and ROI.
• Assist with SEO and website optimization efforts, including keyword performance monitoring, page optimization support, and technical best-practice adherence (in collaboration with content and web teams).
• Support digital partnership and sponsorship initiatives by coordinating assets, tracking performance, and reporting on outcomes.
• Stay current on digital marketing trends, tools, and best practices—particularly within healthcare, medical education, and B2B marketing environments.

About You

What You Bring

• 3–5 years of experience in digital marketing, demand generation, or marketing operations; experience in healthcare, medical education, healthtech, pharma, or biotech preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Hands-on experience with marketing automation and analytics tools, including Salesforce/Pardot and Google Analytics.
• Strong understanding of digital marketing fundamentals, including email marketing, paid media, website optimization, SEO basics, and lead lifecycle management.
• Experience working with campaign reporting, dashboards, and performance analysis to inform optimization decisions.

How You Work

• Highly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines simultaneously.
• Analytical and data-driven, with a curiosity for understanding what works and why.
• Proactive and solutions-oriented, able to adapt quickly to shifting priorities.
• Collaborative team player who communicates clearly and works effectively across functions.