Mid-Level Web Analyst

Title: Mid-Level Web Analyst

Location: UK Remote

Position: Permanent

About Petlab Co.

Petlab Co. is the world's fastest-growing pet supplement business, revolutionizing the pet care industry since its launch in 2018. With over $120m in projected sales for 2022 and a dedicated community of over 120,000 pets and 250,000 owners, Petlab Co. thrives on innovation and customer-centric approaches. Our dynamic, fast-paced environment is perfect for ambitious, hardworking individuals who share our love for animals and are eager to rapidly advance their careers. Join us in our vibrant setting, complete with friendly office dogs, where high performers are valued and rewarded.

A Day In The Life…

As a Mid-Level Web Analyst at Petlab Co., you will report directly to the Lead Web Analyst, becoming a key member of our growing team of talented analysts. Your contributions will be central in enhancing our web analytics capabilities, providing insights to drive business growth. In this role, you'll enjoy a high degree of autonomy and flexibility, complemented by substantial opportunities for professional development and career progression.

We value quick thinking and adaptability in our fast-paced environment. This fully remote role (with optional visits to our cool office in central London) offers the chance to make a real impact. If you're excited about joining our pack, we're excited to have you!

Your daily responsibilities include:

• Strategic Analytics Development: Crafting and implementing web analytics strategies that align with and support our business objectives.
• Data Analysis & Modelling: Analysing and modelling web data to gain insights into customer behaviour and enhance website performance.
• Tool Management & Optimization: Managing and refining web analytics tools and reporting systems for optimal performance and insight generation.
• Optimization Support: Providing key support in web and marketing optimization projects, including A/B testing and conversion rate enhancement.
• Cross-Functional Collaboration: Working closely with internal teams to ensure web analytics strategies are integrated with broader business goals.
• Analytics Integration: Leading efforts to create a more cohesive and efficient web analytics environment.
• Quality Assurance: Ensuring the accuracy and effectiveness of web analytics implementations.
• Proactive Issue Resolution: Identifying and addressing challenges in tracking and analytics setups promptly.

Requirements

What You Need…

• Relevant Experience: A minimum of 3 years in web analytics or a related field.
• Analytics Expertise: Demonstrated ability in managing web analytics platforms and deriving actionable insights.
• Data Analysis & Visualization Prowess: Robust skills in data analysis and visualization.
• Independent Thinking: The ability to think critically and independently.
• Digital Marketing Acumen: Familiarity with digital marketing, SEO, and e-commerce analytics.
• Technical Proficiency: A broad understanding of web technologies (HTML, CSS, JavaScript) and familiarity with tag management systems.
• Hands-On Web Analytics Tools Experience: Practical experience with tools web analytics tools, including modelling raw event data.
• Tracking Plan Expertise: Proficiency in creating and implementing comprehensive tracking plans.
• Regulatory Awareness: Knowledge of tracking regulations and their impact on data quality.

Technical Skills

• Analytics Tools Mastery: Proficiency in tools like Google Analytics, Adobe Analytics, and Snowplow (which is the web analytics tool currently used as part of the Petlab Co. data stack)
• Raw Data Handling: Experience in working with the raw exported event data from web analytics tools.
• SQL & Visualization Tools: Strong command of SQL and proficiency in data visualization tools like Power BI, Google Data Studio.
• Troubleshooting Skills: Ability to troubleshoot and resolve issues with analytics and tracking implementations.

Desirable

• A/B Testing Experience: Experience with A/B testing tools and methodologies.
• Customer Journey Knowledge: Understanding of web optimization and customer journey analysis.
• Advanced Data Analysis Skills: Knowledge of R, Python, or other data analysis languages.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5% through salary sacrafice!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!