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What started in 1996 as a venture by Andrew Conru and Lars Mapstead, FriendFinder Networks, initially known as Various, Inc., has evolved into a significant player in the online social networking and entertainment landscape. The company's journey began with the launch of FriendFinder, a mainstream social networking site. Recognizing a shift in user preferences, the company astutely branched out, developing a diverse portfolio of websites catering to various niches, including adult entertainment and online dating. This adaptability was a key factor in its early growth. A pivotal moment in the company's history was the acquisition by Penthouse Media Group in 2007 for $500 million, which led to the name change to FriendFinder Networks. However, this period also presented challenges, and the company later filed for Chapter 11 bankruptcy protection in 2013.

Despite these hurdles, FriendFinder Networks demonstrated resilience. Founder Andrew Conru returned as CEO to navigate the company through its reorganization. Over the years, the company has built a substantial global footprint, boasting millions of members across numerous countries. Its growth was significantly fueled by a robust affiliate program, which at one point included over 100,000 participants. While the company has experienced shifts in leadership and strategy, including the sale of the Penthouse brand in 2016, its core mission of connecting people online has remained. As of July 2024, Brock Purpura was appointed CEO, bringing experience in digital marketing and strategic partnerships to guide FFN's future, aiming to enhance user engagement and continue its legacy of innovation in the online dating and entertainment industry. The company, headquartered in Boca Raton, Florida, with other offices including Campbell, California, continues to operate a wide array of social networking and multimedia entertainment websites.