Marketing Automation Specialist

Role Overview

We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.

Must-Have Skills

• Strong hands-on experience withBraze
  
• Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)
  
• Experience withHightouchor similar reverse ETL tools
  
• Solid experience withLiquid templatingfor dynamic and personalized messaging
  
• Proven track record of building and optimizing lifecycle marketing campaigns
  
• Strong understanding of event-driven architecture in marketing systems
  
• Ability to troubleshoot and resolve data discrepancies across systems
  
• Comfortable collaborating with marketing, product, and data teams
  

Nice-to-Have Skills

• Experience with Google Tag Manager (GTM)
  
• Familiarity with Amplitude
  
• Experience with Segment (CDP)
  
• Experience working with Snowflake
  
• Background in growth marketing or experimentation-driven environments