Director of Sales Excellence

Pella Corporation – Remote with travel / HQ in Pella, IA

Pella Corporation is seeking an experienced and strategic Director of Sales Excellence to elevate the performance of our sales organization and drive enterprise-wide sales capability, productivity, and growth. This is a high-impact, highly visible leadership role that shapes how we go to market, develops future-ready sales talent, and ensures our organization is equipped to meet ambitious growth goals.

About the Role

As the Director of Sales Excellence, you will lead the strategy, development, and execution of initiatives that strengthen sales capabilities, optimize performance, and enhance go-to-market effectiveness across all channels and regions. You will serve as a key member of the sales leadership team—partnering cross-functionally to drive alignment, influence change, and build a culture of best‑in‑class performance.

What You’ll Do

Leadership & Culture

Lead, coach, and develop a high‑performing Sales Excellence team.
Influence organizational change, business readiness, and growth.
Partner with sales channels, marketing, product, finance, and HR to drive alignment.
Build and reinforce a culture of industry‑leading sales performance.

Sales Training & Capability Development

Oversee best‑in‑class learning and development programs for all sales channels.
Drive capabilities academies (product, skills, competitive knowledge, etc.) using a defined skills taxonomy and critical skills framework.
Continuously enhance programs using data, feedback, evolving technologies, and best practices.
Foster a learning culture that supports coaching, peer mentoring, and talent development.

Sales Strategy, Productivity & Optimization

Own and execute the Sales Excellence strategic roadmap aligned to enterprise priorities.
Lead annual sales planning: territory design, coverage model optimization, quota development, and capacity modeling.
Partner with sales and finance to ensure targets are data‑driven, equitable, and aligned.
Simplify and optimize processes to enhance the sales experience.

Data, Insights & Analytics

Deliver actionable insights through dashboards and executive performance reviews.
Translate data into recommendations for senior leaders and channel partners.
Identify trends, risks, and opportunities to scale across the business.

Sales & Marketing Events

Develop and oversee our enterprise events strategy for sales and marketing.
Ensure events reinforce high performance, alignment, and talent development.
Partner with Corporate Events, Marketing, and Communications teams to deliver high‑impact content and experiences.
Measure effectiveness and drive year-over-year improvements.

What We’re Looking For

Required

Bachelor’s degree; Master’s degree preferred.
5–7 years of experience in sales excellence, sales operations, or related leadership roles.
Strong experience with learning program design, sales capability development, or training initiatives.
Proven leadership, coaching, and influencing skills.
Excellent communication, presentation, and organizational capabilities.
Experience managing multiple deadlines in a fast-paced, dynamic environment.

Preferred

Background in digital or online learning programs.
Experience in audio‑visual or training material development.
Window/door or building materials industry experience is a plus.

Why Pella?

At Pella, we bring our values to life by investing in our people and creating an environment where growth, innovation, and high performance thrive. As a leader in the building materials industry, we are committed to excellence, operational rigor, and developing top-tier talent.

Ready to Make an Impact?

If you're a strategic leader passionate about elevating sales organizations and driving measurable business results, we’d love to connect.

Apply today and help shape the future of sales excellence at Pella Corporation.

Director of Sales Excellence