LinkedIn Ads Specialist

Pavago is an offshore recruitment company that helps businesses build remote teams by connecting them with top talent from around the globe. It provides an all-in-one service that includes talent acquisition, hiring, onboarding, payroll management, and compliance assurance.

Pavago

Employee count: 11-50

Colombia only

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Job Title: LinkedIn Ads Specialist

Position Type: Full-Time – Remote

Working Hours: EST Time Zone

About the Role
Pavago is hiring for one of its clients and is seeking a highly skilled LinkedIn Ads Specialist to join the marketing team. This role is ideal for a data-driven digital marketer who understands B2B buyer journeys, funnel development, and performance optimization. You will be responsible for managing LinkedIn ad campaigns end-to-end, strengthening funnels, and driving measurable growth.

Responsibilities

LinkedIn Ads Management

Plan, execute, and optimize LinkedIn advertising campaigns to maximize engagement and conversions.
Conduct audience research and segmentation to ensure accurate and effective targeting.
Manage campaign budgets, pacing, and bid strategies.

Funnel Development & Strategy

Build high-performing sales funnels designed for B2B buyer journeys.
Collaborate with sales teams to align ad strategy with lead conversion processes.
Strengthen lead generation flows and improve ROI.

Performance Analysis & Optimization

Track KPIs, build reports, and use insights to optimize campaign performance.
Conduct A/B testing on creatives, copy, audiences, and landing pages.
Refine targeting and messaging based on data.

Cross-Functional Collaboration

Work with designers, content creators, and sales teams to develop effective ad creatives.
Guide creative direction based on performance data.

Industry & Platform Expertise

Stay up to date on LinkedIn Ads platform updates, digital marketing trends, and best practices.
Recommend new ideas and strategies to remain competitive.

What Makes You a Perfect Fit

Strategic thinker with the ability to design impactful LinkedIn advertising strategies.
Strong background in lead generation and funnel optimization.
Data-driven mindset with experience in testing and analytics.
Creative and persuasive approach to crafting ad copy and messaging.
Proactive and adaptable to evolving trends and platform changes.

Required Experience & Skills

3+ years managing LinkedIn Ads campaigns (preferably B2B)
Strong understanding of marketing principles, funnels, and buyer journey mapping
Analytical skills with proven experience improving campaign performance
Proficiency with LinkedIn Campaign Manager, Google Analytics, and CRM tools
Strong communication and collaboration skills
Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)

Ideal Experience & Skills

Experience with account-based marketing (ABM)
Background in SaaS or B2B service companies
Ability to handle multiple campaigns simultaneously
Experience scaling paid acquisition strategies

What Does a Typical Day Look Like?
You will manage and optimize LinkedIn ad campaigns, analyze performance data, conduct A/B tests, refine targeting, and collaborate with content, sales, and design teams. You will monitor funnel performance, improve conversions, and implement strategic improvements.

Key Metrics for Success (KPIs)

Cost per Lead (CPL)
Conversion Rate
Lead Quality / SQLs
ROI and cost efficiency
Funnel performance metrics
Ad engagement and relevance scores

Interview Process

Initial Phone Call – Brief discussion to assess experience and alignment.
Video Interview – Detailed exploration of your LinkedIn Ads strategies and achievements.
Final Interview – Meeting with the client to confirm alignment with the role.
Background Check – Verification of professional experience.

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About the job

Apply before

Jan 31, 2026

Posted on

Dec 02, 2025

Job type

Full Time

Experience level

Mid-level

Location requirements

Colombia

Hiring timezones

Colombia +/- 0 hours

About Pavago

Learn more about Pavago and their company culture.

View company profile

The story of Pavago begins with a common entrepreneurial frustration. Its founders, Parker Cox and Ahmed Raza Ali, were running their own businesses and, like many others, found themselves grappling with the high costs and often underwhelming results of their digital marketing efforts. Determined to find a more efficient path to growth, they turned their sights to the global talent market. This decision to look offshore proved to be a pivotal moment. Within just three months of making their first offshore hire, they witnessed a remarkable 40% reduction in their Customer Acquisition Cost (CAC). This initial success was just the beginning of a transformative journey.

Encouraged by these results, they continued to build their offshore team, and within six months, they had expanded to seven team members. This strategic move not only drove down their operational labor costs by 22% but also led to significant increases across all their critical Key Performance Indicators (KPIs). As they shared their success story with fellow business owners, they discovered a widespread need for what they had built. A waitlist of entrepreneurs quickly formed, all asking the same question: 'Can you help us scale our team the same way?' This overwhelming demand was the spark that ignited Pavago. The founders realized they had a key to unlock a competitive advantage for small and medium-sized businesses – democratizing access to incredible offshore talent. Today, Pavago stands as a comprehensive, all-in-one service partner for businesses looking to scale efficiently. They handle the entire process, from talent acquisition and onboarding to payroll management and compliance, allowing entrepreneurs to focus on growth while leveraging a global team of top-tier professionals.