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PanoptoPA

Content Marketing Writer

Panopto is a leading video management solution provider, specializing in secure video capture and management for educational institutions and businesses.

Panopto

Employee count: 51-200

Salary: 75k-85k USD

United States only

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Panopto is seeking a Content Marketing Writer to drive high-impact, conversion-focused content across web, campaigns, and customer storytelling. The ideal candidate will be a master storyteller with a portfolio that proves they can handle complex product insights and translate them into clear, compelling narratives that resonate with our ICP and connect content to business outcomes.

Requirements

  • 3-5 years of experience writing for sophisticated software audiences, ideally within EdTech or Higher Education
  • A versatile portfolio that includes everything from high-converting headlines to deep-dive narrative customer stories
  • Storytelling instincts and interviewing skills to draw out powerful insights from customers
  • Modern search fluency and understanding of SEO and AEO (AI Engine Optimization) best practices

Benefits

  • Competitive base pay
  • Bonus as part of the compensation package
  • Health insurance
  • Flexible spending accounts
  • Retirement savings plans
  • Life and disability insurance programs
  • Paid and unpaid time away from work

About the job

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Posted on

Job type

Full Time

Experience level

Salary

Salary: 75k-85k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Panopto

Learn more about Panopto and their company culture.

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Panopto is a pioneering online video platform dedicated to providing robust video capture and management solutions for educational institutions and businesses alike. Founded in 2007, this American multinational technology corporation has its headquarters in Pittsburgh, Pennsylvania, and operates offices in Seattle, London, Hong Kong, Singapore, and Sydney. The company is recognized for transforming how organizations like Fortune 1000 companies and leading academic institutions, such as UCLA and Yale, manage and disseminate knowledge through video.

Panopto serves over 10 million end users, empowering them with a secure and searchable video library that enhances learning and communication. With cutting-edge features designed for creating, sharing, and managing videos, Panopto supports the full video learning lifecycle. The platform not only aids in producing high-quality videos quickly but also ensures a seamless experience in accessing educational content. Panopto is particularly noted for its innovations in video technology that enhance engagement and facilitate knowledge sharing among users worldwide.

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Panopto

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