Senior Copywriter (Fully Remote)

Here’s What You’ll Do Day-To-Day:

Content Strategy & Leadership: Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
Editorial Planning: Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
Full-Funnel Content: Create content that supports every stage of the customer journey.
Lead Generation & Campaigns: Develop gated assets and high-converting landing pages to drive qualified leads and growth.
SEO & Distribution: Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
Audience Insights: Leverage research and customer insights to refine messaging and identify opportunities.
Cross-Functional Collaboration: Partner with marketing and other teams to ensure alignment and consistency.
Performance & Optimization: Track KPIs, optimize content through testing, and build scalable processes for efficient production.

Here’s What You’ll Need To Be Successful:

Content Expertise: 8+ years of experience in content marketing with a strong track record of execution.
Strategic Leadership: Ability to build and scale content programs end-to-end, from strategy to execution.
Cross-Functional Collaboration: Experience partnering with product, growth, design, and leadership teams.
Marketplace Experience: Background creating content for marketplaces or multi-audience (B2C/B2B) environments.
Writing & Storytelling: Exceptional writing, editing, and persuasive storytelling skills.
Technical & Analytical Skills: Proficiency with tools like WordPress, Google Analytics, and SEO platforms.
Results Orientation: Data-driven, self-starter focused on measurable impact and continuous improvement.
Startup Mindset: Adaptable, curious, and creative, with experience thriving in fast-paced, early-stage environments.

The Interview Process:

Your application will be reviewed for possible next steps by the Hiring Manager.
If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
If warranted, the next steps would be a video interview with our Senior Director of Content for one (1) hour.
If warranted, the final step would be a video panel interview with key stakeholders at PadSplit for one (1) hour.
The panel interview will require a candidate to work on a content assessment where you will showcase your writing skills to the panel for discussion.
If warranted, then we move to offer!