Relationship Lead

About Packt
Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.com

Overview
The Relationship Lead (RL) plays a pivotal role in Packt’s publishing ecosystem by driving both the acquisition of high-caliber authors and the execution of post-publication marketing strategies. As a dynamic link between subject matter experts, developer communities, and Packt’s content goals, the RL is responsible for discovering influential voices in tech, nurturing long-term author relationships, and ensuring that each published title achieves visibility, engagement, and commercial success across all sales channels.
This is a strategic, outward-facing role that requires a blend of people skills, product sensibility, marketing acumen, and community-building mindset.

What you’ll do
Key Responsibilities

Post-Publication Marketing Execution

• Drive book visibility on Amazon, Packt.com, and third-party sales channels by executing structured marketing campaigns.

• Work with internal marketing and growth teams to support metadata optimization, keyword targeting, and audience-specific messaging.

• Develop title-specific promotion plans that include outreach to Amazon reviewers, email campaigns, and community events.

Strategic Community & Influencer Engagement

• Build relationships with developer communities, online forums, and tech meetups to identify content gaps and potential authors.

• Collaborate with tech influencers across LinkedIn, Twitter, YouTube, and other platforms to generate buzz around new titles.

• Establish recurring partnerships with community advocates to amplify the impact of book launches.

• Coordinate influencer-led campaigns and track ROI from posts, videos, and content mentions.

Amazon Review & Reputation Management

• Identify and manage a pipeline of credible reviewers to secure verified reviews for new releases.

• Track review volume and sentiment; work with authors and marketing teams to ensure feedback is actionable and constructive.

• Build a scalable review acquisition strategy that supports sustained post-launch visibility.

Developer Relations & Advocacy

• Embed books into conversations across key developer spaces such as GitHub, Stack Overflow, Reddit, and tech Discord servers.

• Plan and support online events (e.g., webinars, AMAs, expert panels) that showcase book content and author expertise.

• Gather feedback and community insights to inform future book topics and marketing approaches.

High-Status Author Acquisition & Engagement

• Proactively identify and pursue influential tech professionals, thought leaders, and practitioners as potential authors.

• Pitch publishing opportunities to experts with a compelling narrative that aligns with their personal brand and career goals.

• Negotiate author contracts and manage onboarding to ensure clarity, enthusiasm, and a strong collaborative foundation.
• Serve as the primary point of contact for authors, guiding them through the publication journey.
• Maintain long-term relationships to encourage repeat authorship and ambassador-level partnerships.

Competencies Required

Author Acquisition & Negotiation

• Strong persuasive skills and the ability to close with high-profile individuals.

• Confidence in cold outreach, networking, and building rapport with experts.

• Understanding of tech personas and what motivates professionals to write and share their knowledge.

Marketing Strategy & Execution

• Ability to plan and run campaigns that improve discoverability and drive book sales.

• Familiarity with key book marketing metrics: click-through rates, conversion rates, review sentiment, etc.

• Experience with marketing tools such as email platforms, influencer outreach software, or CRM systems is a plus.

Community Engagement & Influencer Collaboration

• Proficiency in identifying and recruiting influential voices in the tech ecosystem.

• Ability to manage relationships with micro- and macro-influencers, ensuring consistent and authentic promotions.

• Capable of tracking engagement data and iterating marketing efforts based on what works.

Organized, Analytical, & Results-Oriented

• Highly structured in managing outreach pipelines, campaign schedules, and author communication.

• Analytical mindset with the ability to generate insights from marketing data and sales trends.

• Proactive, responsive, and capable of juggling multiple titles and stakeholder relationships.

Expected Outcomes

• Acquisition of a consistent pipeline of top-tier authors and industry leaders across key technical domains.

• Growth in verified Amazon reviews and visibility metrics across all sales platforms.

• Enhanced Packt brand presence within developer communities and social media ecosystems.

• Demonstrable increases in book engagement and sales driven by RL-led campaigns and influencer partnerships.
• Strengthening of Packt’s position as a trusted publisher among tech influencers and readers.

Why work at Packt?

We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.

We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.
• Supporting individual development through growth opportunities and internal mobility.
• Encouraging social collaboration within teams and communities and knowledge-sharing.
• Fostering a culture that supports a healthy work-life balance.

We seek to achieve this by:

• Providing a broad range of benefits and initiatives.
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
• Celebrating success stories and encouraging peer-to-peer recognition.
• Fostering a culture of self-development.
• Providing a work environment where the best idea wins, and challenge is encouraged.

Benefits

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme
• 25 days’ holiday (plus bank holidays)
• Flexible hours: choose how, when and where you work

Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.