Sales Director - Germany

Role overview

As part of our growth strategy, we are expanding our team to further strengthen our presence in the German market. The Sales Director will play a key role in consolidating and developing our network, with a strong focus on professional hair salons, elevating brand positioning and driving sustainable business growth.

Responsibilities

• Develop and execute the sales strategy for the German market, ensuring consistent brand positioning and growth.
• Lead and drive luxury sales activities to achieve short- and long-term business objectives.
• Identify, acquire, and develop new business opportunities across Germany.
• Monitor market trends, competitors, and sales performance, providing strategic insights and reporting on KPIs.
• Plan, organize, and oversee commercial action plans to expand market presence.
• Support the logistics coordination and operational processes in the region.
• Prepare and present regional budgets and performance reports to headquarters.

Qualifications

• 8–10+ years of experience in senior sales roles within the professional haircare industry, with a strong focus on hair salons.
• Strong understanding of premium/luxury positioning within the professional salon sector.
• Leadership experience with proven ability to build, motivate, and manage high‑performing sales teams.
• Excellent negotiation, communication, and relationship‑building skills.
• Fluency in German and English (written and spoken).
• Willingness to travel frequently across Germany.
• High commercial acumen and passion for business development.
• Results‑driven, analytical, and self‑motivated mindset.