Channel Marketing Manager

OPENTEXT

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

OpenText Cybersecurity provides comprehensive security solutions for companies and partners of all sizes. From prevention, detection, and response to recovery, investigation, and compliance, our unified/end-to-end platform helps customers build cyber resilience via a holistic security portfolio. Powered by actionable insights from our real-time and contextual threat intelligence, OpenText Cybersecurity customers benefit from high-efficacy products, a compliant experience, and simplified security to help manage business risk.
OpenText Cybersecurity sells Carbonite and Webroot product families focused on security and data management targeting the SMB business community. Also, part of the portfolio, AppRiver, an OpenText company, and Cloud Solution Provider reselling Microsoft productivity solutions directly to MSPs.

YOUR IMPACT

The Channel Marketing Manager, Central, will be responsible for developing the regional partner marketing strategy, focused on driving brand awareness and generating leads, pipeline, and bookings in collaboration with our channel sales team and channel partners. The role will be covering channel marketing for the DACH, Central Eastern Europe (CEE), Middle East, and South Africa region.
The right candidate will have experience of working in channel marketing, from either a vendor, reseller, distributor, or MSP. The candidate will also have a clear understanding of B2B marketing in technology, with strong communication skills, the ability to identify marketing opportunities, and a focus on ROI.

The role will report to the Senior Director, Global Channel Marketing, and will work closely with the Central sales and the channel teams to plan, manage, and execute activities to business goals and plans.

WHAT THE ROLE OFFERS

⦁ Develop joint marketing plans with our top channel partners, including resellers, distributors, and MSPs. Plans must be in alignment with the overall regional business goals.
⦁ Collaborate and work closely with Partner Account Managers (PAMs) and Account Executives (AEs) to drive partner programs and marketing plans.
⦁ A key member of quarterly partner reviews, owning and presenting the marketing plan and results.
⦁ Manage the MDF program and allocation of funds to partners.
⦁ In conjunction with the Global Campaign, Creative, and Enablement teams, design and develop pre-packaged marketing campaigns and assets made readily available for partners to execute.
⦁ Work together with sales and partners to manage and execute reseller, MSP, and end-user events and boot camps.
⦁ Work closely with key stakeholders across all Sales and Marketing functions (Product Marketing, Demand Generation, Global Campaigns, Channel & Field, PR & Communications).
⦁ Build a channel marketing community with peers at channel partners.

WHAT YOU NEED TO SUCCEED

⦁ Fluent in German and English.

⦁ Bachelor’s degree in a business or technical discipline.
⦁ 10+ years of B2B marketing experience preferably in IT/Technology/Security.
⦁ Experience working in channel marketing with proven success and high initiative in the creation and execution of effective channel marketing campaigns and events.
⦁ Excellent presentation and communication skills: able to present ideas/strategies/products in a clear, concise, and convincing manner.
⦁ Experience working on various marketing activities: webinars, events, social media, and other digital tactics.
⦁ Being able to communicate with people with different cultures and languages and work in a matrix organization.
⦁ Experience working with a CRM, preferably Salesforce.

ONE LAST THING

OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected].