Senior Paid Advertising Strategist

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies. The Senior Paid Advertising Strategist will build and manage paid media campaigns for clients, integrate with SEO and content teams, and establish a paid media practice from the ground up.

Requirements

• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
• 2+ years in an agency setting managing multiple client accounts simultaneously
• Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and LinkedIn Ads
• Proven experience managing $50K-$200K+ monthly ad budgets with direct accountability for performance
• Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration
• Excellent client communication skills with the ability to translate platform data into business-level insights
• Self-directed operator who thrives with autonomy and minimal hand-holding
• Strong Preferences: Experience building a paid media function or service line from scratch (agency or in-house), Familiarity with SEO and content marketing, and a genuine interest in how paid and organic work together, Comfort with AI tools for campaign optimization, ad copy generation, and workflow automation, Experience with Google Analytics 4, Google Tag Manager, HubSpot, Salesforce, or similar CRM/analytics platforms

Benefits

• Flexible PTO
• Fully remote work environment
• Performance-based bonuses tied to client retention and practice growth milestones