Octaive

Octaive is a pioneering conversational media platform that has rebranded to Vyde, transforming digital advertising through privacy-first, two-way video and display experiences. With over 150 brand clients including industry leaders like VW, PayPal, Vodafone, Nissan, Adobe, Adidas, and IKEA, the company generates remarkable results: 40% higher brand recall, +99.3% active engagement compared to standard formats, and 20% higher purchase intent according to Lumen Study 2024. Their innovative approach delivers up to 28x more attention time than traditional advertising formats, with brand interaction rates up to 68x higher.

Founded in 2019 as a privacy-first alternative to cookie-based advertising, Octaive empowers consumers to control their ad experience while providing agencies and brands with critical real-time consumer insights. The company has experienced exceptional growth, more than doubling revenues in two years and achieving profitability. Recognized as winner of 'Best Personalisation' at Digiday Awards 2024, featured in TechRound-100 and Startups 100, the company operates from London and Sydney with a team delivering award-winning campaigns that turn passive views into active attention through immersive conversational advertising technology.