United States onlyThis is a remote position.
"The quality of the edit is the quality of the brand — every frame shapes how a golfer experiences Kaddey, sometimes for the first time."
Video is the primary medium through which the brand is experienced. A 6-second hook on Instagram, a 90-second product story on YouTube, a UGC cut running as a paid ad — each piece shapes a golfer’s perception, often before they’ve landed on the site. This role produces that content at volume, across organic and paid, to a standard that reflects a premium product and a confident brand identity.
The specific challenge is the intersection of speed and craft. The Performance Strategist needs paid variants fast — hook variations, format adaptations, cut-downs for testing. The Content Lead needs organic content that holds attention on a platform that gives it no favours. Both demands arrive in the same week, from the same editor. Understanding why the structure of a paid ad is fundamentally different from organic content — and switching between them without losing quality — is the core skill this role demands.
You’ll produce the content that introduces the brand to a global audience as it moves beyond the course.
The role
What you’ll own01
01
Social-First Editing
High-volume short-form editing for Instagram Reels, TikTok, and YouTube Shorts is the primary daily output — hook-first, platform-native, fast turnaround. You convert Performance Strategist briefs directly into paid ad creative: hook variations, length variants, and format adaptations for testing. UGC footage from creators comes to you raw and leaves polished and on-brand.02
02
Storytelling & Sound
You read a brief and make strong creative decisions independently — pacing, structure, music selection, sound design. You source stock footage, imagery, and audio assets when original footage has gaps, and you create and integrate AI-generated voiceovers where required. Music selection is a genuine craft requirement here: the track has to carry the feeling of a well-made thing, not just fill silence.03
03
Motion Graphics
Text overlays, captions, kinetic typography, and motion graphics are standard elements of every edit — not optional finishing touches. You build reusable motion templates in After Effects for recurring content types: product callouts, lower thirds, transitions. All motion work is clean, minimal, and matched to the visual identity — restrained and intentional, never decorative.04
04
Colour & Workflow
You grade all content to a consistent, premium look — intentional creative grading across mixed footage from different cameras, sources, and lighting conditions. You develop and maintain a grading style that holds across content types. Review and feedback cycles run through Frame.io, which you use proficiently as the primary async collaboration tool. Timelines are communicated early, not at the deadline.
What good looks like
The measure of success, by chapter
First 30 days
Identity absorbed, first work delivered
Identity absorbed, first work delivered
You understand the visual identity through existing content and can articulate what makes it distinct. First social and paid edits are delivered with feedback cycles established. Grading style and motion templates are started — not finished, but directionally right.
First 90 days
Consistent output, reliable rhythm
Consistent output, reliable rhythm
High-quality output is consistent across both organic and paid formats without quality diverging between them. Paid variant production runs smoothly from Performance Strategist briefs with minimal back-and-forth. The working rhythm with the Content Lead and Performance Strategist is clear and reliable.Weekly KPIs
Weekly KPIs
Volume, efficiency, reach
Assets delivered versus briefed and revision rounds per asset are tracked every week — the clearest signals of whether output is reliable and the brief is being understood first time. Organic reach on published content reflects whether the edits are earning attention on platform.
Requirements
Who you are
The person we’re looking for
A portfolio that demonstrates premium brand sensibility.
Your existing work shows strong pacing, hook structure, and an aesthetic standard that’s close to what’s required. If the grading and visual quality aren’t there in the reel, nothing else matters.
Proven at converting performance briefs into paid variants.
You’ve worked directly from a performance creative brief and produced hook variations, length cuts, and format adaptations for testing — not just edited content that happened to run as an ad.
Colour grading as craft, not correction.
You produce a consistent, intentional premium look across mixed footage from different sources. Matching cameras and lighting conditions to a coherent visual identity is standard practice, not a special project.
Frame.io proficient.
This is the primary async review and collaboration tool. You use it fluently for structured feedback rounds — it is not optional and not something to learn on the job.
Solid motion graphics in After Effects.
Text animations, kinetic typography, and overlays are standard elements of your edits — not outsourced, not bolted on. You build reusable templates and your motion work is restrained and intentional.
A genuine ear for music and sound design.
You select tracks that carry the feeling of a premium brand — calm confidence, precision, the sense of a well-made thing. Sound design choices are intentional creative decisions, not default selections.
Fast and organised at high volume.
You’re proficient in Premiere Pro or DaVinci Resolve and maintain a clean project and asset library. Speed and quality don’t trade off against each other in how you work.
An active golfer.
You play regularly and understand what the experience on the course means to someone who takes it seriously. You can watch a piece of golf content and know whether the edit strengthens the brand or undermines it.
Ready?
The brand is ready
for you.
We review every application personally. The process takes 2–3 weeks. We move at a pace because good candidates don't wait.
Step 01
Send us your cover letter and CV.
Step 02
Do a specific assignment for the role.
Step 03
Talk to the team.
South Africa
CA and US only
AU, CA + 4 more