United States onlyThis is a remote position.
Role Overview
This is a hybrid role blending client account management, growth strategy, and light analytics. You will act as a Client Lead, Strategic Advisor, and Project Manager, armed with a strong understanding of paid acquisition.
Please note:You will NOTexecute media buying. Instead, your focus will be to:
● Own and nurture client relationships.
- Drive growth strategy across paid channels.
- Coordinate effectively with media buyers and creative teams.
- Turn complex data into clear, actionable next steps.
- Ensure clients consistently hit KPIs across CAC, MER, ROAS, LTV, etc.
- Keep communication structured, proactive, and highly consistent.
Key Responsibilities
1. Client Relationship Ownership
- Serve as the primary point of contact for a portfolio of 6–10 clients.
- Lead weekly strategy calls with clarity, confidence, and direction.
- Maintain exceptional client satisfaction, retention, and transparency.
- Identify potential risks early and manage client expectations professionally.
2. Paid Acquisition Strategy
- Build and maintain monthly and quarterly growth plans for each brand.
- Translate client business goals into actionable media and creative strategies.
- Evaluate campaign performance across Meta, Google, TikTok, landing pages, and funnels.
- Work closely with media buyers to refine targeting, budgets, bid strategies, and scaling paths.
- Advise clients on offer structures, funnel optimization, landing pages, and the overall customer journey.
3. Creative Strategy
- Provide data-driven and market-insight-led creative direction.
- Develop new angles, hooks, and messaging frameworks.
- Brief creative teams accurately and monitor performance every week.
- Drive iteration cycles to identify "Hero" creatives and scale them effectively.
4. Reporting & Analysis
- Prepare comprehensive weekly and monthly performance reports.
- Combine platform data, UTMs, and attribution tools to form a clear, accurate narrative.
- Highlight opportunities, inefficiencies, and clear next steps.
- Build strategic recommendations tied directly to the client's growth KPIs.
5. Internal Leadership & Project Management
- Coordinate execution seamlessly across media buying, creative, and operations teams.
- Ensure all deliverables and deadlines are met on time and to standard.
- Continuously improve internal SOPs, processes, and communication workflows.
Requirements
What Great Looks Like
The ideal candidate:
- Has 5+ years of experiencein performance marketing, account management, or growth strategy roles.
- Possesses a deep understanding of paid acquisition (Meta, TikTok, Google) - while you won't execute daily, you must be fully capable of evaluating execution quality.
- Communicates exceptionally clearly and professionally.
- Has a proven ability to synthesize complex data into simple, actionable insights.
- Demonstrates strong ownership, accountability, and project management skills.
- Thrives in a fast-paced, high-accountability environment.
Core Skills
Client Relationship Management, Account Management, Growth Strategy, Performance Marketing, Paid Acquisition Strategy, Strategic Planning, Project Management, Stakeholder Management, Client Communication, KPI Management, Campaign Performance Analysis, Data Analysis & Reporting, Marketing Analytics, Creative Strategy, Funnel Optimization, Customer Journey Optimization, Conversion Rate Optimization (CRO), Digital Marketing Strategy, Cross-Functional Team Coordination, Problem Solving, Process Improvement, Time Management, Leadership & Ownership.
Platform & Technical Skills
Meta Ads, Google Ads, TikTok Ads, Paid Social, Performance Reporting, Attribution Tools, UTM Tracking, ROAS Analysis, MER Analysis, CAC Optimization, LTV Analysis, Budget Allocation, Bid Strategy Evaluation, Landing Page Analysis, Marketing Funnels.
Preferred Soft Skills
Exceptional Written & Verbal Communication, Presentation Skills, Analytical Thinking, Strategic Thinking, Attention to Detail, Proactive Communication, Adaptability, Commercial Awareness, Accountability, Client-Facing Confidence.
Alternative Titles
Growth Marketing, DTC/eCommerce Marketing, SaaS Marketing, Media Buying Oversight, Scaling Campaigns, Creative Performance Analysis, Retention Strategy, Weekly Business Reviews, Performance Insights, Agency Experience, High-Performance Teams, Fast-Paced Environment.
Related Job Titles
Growth Strategist, Growth Marketing Manager, Performance Marketing Strategist, Client Success Lead, Digital Growth Manager, Account Director, Paid Media Strategist, Performance Account Manager, eCommerce Growth Manager, Senior Growth Consultant.
If you’d like to apply, please ensure your CV is correctly named as follows: Firstname Lastname CV.pdf.
Any applications that do not follow this format will be screened out, and the file name must match the name shown on your CV.
South Africa