United States onlyThis is a remote position.
The moment
This role owns paid media hands-on across Meta and Google — no agency, no middleman. Here, customers often research for weeks before spending €500–€3,000 on premium golf gear, so performance marketing cannot be borrowed from a mass-market DTC playbook. The metrics, creative strategy, and channel logic all operate differently when trust is the primary purchase driver and last-click ROAS tells you almost nothing useful.
The specific challenge is building a performance engine that works across four European markets simultaneously — NL, DE, FR, UK — each requiring differentiated creative and messaging, at a consistent testing cadence, across multiple languages. Market expansion is already in planning, meaning the groundwork for new-market creative and channel strategy starts now. The co-founder is currently inside the ad accounts; this role changes that completely.
You’re not optimising campaigns. You’re building the commercial engine that drives expansion into new markets and categories.
The role
What you’ll own
01
Paid Media — Hands-On
Daily management of Meta Ads and Google Ads — budget, structure, creative inputs, and attribution. You use AI-driven buying intelligently (Meta Advantage+, Google PMax), but the strategic decisions are yours. You own the numbers that matter for a premium brand: CAC, blended ROAS, contribution margin per channel, and 90-day attribution windows — not last-click.
02
Creative Testing System
You build and run a disciplined testing system: one variable per test, clear hypotheses, consistent cadence, documented learnings. You use creative analytics tools — Motion, Triple Whale, or equivalent — as part of your standard workflow, not as a reporting afterthought. Losers are cut fast, winners are scaled decisively, and every result is recorded and understood.
03
Creative Briefing
You write sharp, specific briefs for the Content Lead and graphic designer — hooks, angles, formats, and references precise enough to produce winning ads. You brief UGC creators with the same rigour as the in-house team. You understand what performs on Meta Reels, TikTok, and YouTube — and why each platform demands a different approach to the first three seconds.
04
Market Strategy & Reporting
You run a weekly creative performance review — what won, what lost, what’s next — and define a differentiated approach per European market. NL, DE, FR, and UK each require distinct creative and messaging; you understand the nuance and brief accordingly. You coordinate localisation into German, French, and Dutch, and build the groundwork for market expansion across both creative and channel strategy.
Requirements
Who you are
A background in premium DTC brands. You understand how consumer behaviour, metrics, and creative strategy shift when the product costs €500–€3,000 and the consideration window stretches four to six weeks. Trust-first creative, brand lift as a real KPI, and assisted conversions that last-click attribution misses entirely — this is how you actually operate.
An active golfer. You play regularly and understand the game, the gear, and what the experience on the course actually means. You can brief creative that resonates with someone who plays twice a week because you are that person — not because you’ve read a persona document.
Multi-market European experience with language capability. You’ve run localised campaigns across at least two of NL, DE, FR, and UK, and you know what concretely changes between them — not just the language, but the creative logic, platform behaviour, and audience psychology. Working knowledge of at least one language beyond English.
Creative analytics tools are part of your standard workflow. Motion, Triple Whale, Northbeam, or equivalent — you use them to understand creative performance, not just report on it. You know which metrics predict scale and which ones flatter losers.
You write briefs that produce winning ads. Specific hooks, clear angles, format direction, and a single metric that defines success — not vague direction that shifts the strategic burden onto the designer or editor. The brief is the job.
A strong aesthetic sensibility for a premium brand. You know the difference between an ad that builds trust and one that undermines it — and you can articulate why, not just feel it. The creative standard is non-negotiable, and you hold that line without needing to be reminded.
South Africa