NexScale

NexScale is a Toronto-based, AI-native software company on a mission to power human longevity by scaling the wellness, fitness, and community-driven businesses that deliver it today. Founded in 2024 by serial tech entrepreneur Soodeh Farokhi, PhD, NexScale has spent nearly twenty years building toward this moment - starting with early e-commerce software and evolving into purpose-driven vertical AI automation.

Their flagship product, Chloe, is an AI Business Partner designed specifically for wellness and fitness operators. Unlike generic CRM tools or marketing platforms, NexScale learns how each member normally shows up, detects when someone disengages weeks before they would cancel, and reaches out proactively in the operator's brand voice. Every follow-up is handled and reported back - with no extra staff required.

NexScale is built with intention. They believe the next wave of AI innovation will be vertical, deeply integrated into industry workflows, trained on specific operational patterns, and designed to make real businesses more efficient without adding complexity. The platform is CRM-agnostic, sitting on top of existing member management systems like Mindbody, WellnessLiving, and others to deliver measurable impact from day one.

Backed by a global network of AI builders, advisors, and domain experts, NexScale is scaling intentionally with a focus on customer obsession. Proudly built in Canada.