United States onlyThis position is responsible for playing a key role in assisting with the development of strategic media plans across New Belgium, Bell’s Brewery, and Kirin Ichiban North America. This role is key to ensuring that media efforts are aligned with each brand’s unique identity and marketing goals. They will support the media cycle across the portfolio (planning, buying, optimizing, and reporting) by collaborating with both external agencies and internal teams. This role will report to the Senior Manager of Paid Media and collaborate closely with Brand Management and Creative teams.
Ideal candidate would reside within reasonable distance of our Fort Collins Brewery.
Essential Duties:
Translate brand strategies into effective paid media programs across digital and traditional channels.
Manage select paid social campaigns (Meta, TikTok) across all brands.
Develop compelling Out-of-Home (OOH) plans for regional markets in partnership with agencies and vendors.
Support brand teams in developing creative briefs for paid media assets.
Track program development and ensure timely delivery of campaign materials.
Facilitate file management and creative trafficking across campaigns.
Partner with the Senior Manager and finance teams to manage campaign budgets, track variances, and ensure accurate financial reporting.
Collaborate with media agency partners to deliver insightful media reports and extract learnings for future campaigns.
Other duties as assigned.
Education/ Experience/Skills:
Requires 3+ years of experience in paid media or performance marketing (agency or brand-side).
Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and Google Ads.
Familiarity with Online Video, Connected TV, Streaming Audio, and OOH planning/buying.
Proficiency in A/B testing, data-driven decision-making, and iterative creative development.
Experience with Looker Studio (or similar) and Google Analytics.
Strong attention to detail and excellent communication skills.
Ability to manage multiple projects and deadlines simultaneously
Percent of Travel: 0% to 10%
Working Conditions: Office, Home Office
Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.
Starting Salary Range: $60,000-$73,500
All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.
EEO Statement
Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.
Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.
