Paid Media Manager

Essence of the role (Role’s Purpose):

We are currently seeking a data-driven Manager, Paid Media with strong eCommerce advertising experience to join our growing team. This role can be remote, hybrid, or on-site in Ronkonkoma, NY. Associates residing within a certain distance of the office work hybrid or on-site. Candidate must be available to Work Eastern Standard Time zone. In your role as Manager, Paid Media you will be responsible for hands-on campaign management and leading our paid media team tasked with improving the performance of our ecommerce ad campaigns on paid search, paid social, display, amazon, marketplace, retail media, CTV, and other ad networks.

Recipe for Success (Responsibilities):

• Advertising Campaign Management
• Oversee and manage the daily operations of campaign creation, optimization, A/B testing, and maintenance across various platforms, including Amazon Ads, Google Ads, Meta (Facebook/Instagram) Ads, Microsoft Advertising, and Retail Media accounts, ensuring alignment with KPIs and all reporting and paid advertising management are carefully executed with the highest quality and in a timely manner.
• Manage and monitor bids and budgets on a daily, weekly, and monthly basis, and track key performance indicators for campaigns.
• Take the lead in setting up and launching new accounts, including all aspects of account creation, monitoring, expansion, and optimization.
• Direct the optimization of Google and Bing Merchant Centers product feeds to drive strategic growth and effectiveness in Shopping Campaigns.
• Take charge of all testing methodologies within paid media, covering areas such as bidding strategies, audience targeting, ad copy, and landing page performance.
• Quickly investigate and resolve issues that adversely impact performance or cause ads to stop serving during and outside normal working hours.
• Create comprehensive reports to showcase optimizations, A/B tests, performance metrics, and effectively communicate findings and strategies to company leadership.
• Utilize extensive expertise in paid media platforms to analyze and resolve a wide range of diverse and complex issues effectively.
• Partner closely with the creative team to develop engaging content, images, and videos that drive sales and high conversion rates. We like direct response copy that grabs attention, persuades, and converts.
• People Management
• Supervise the daily activities of a team of paid media campaign specialists, ensuring the achievement of performance KPIs and adherence to weekly and monthly budgets.
• Train and develop team members, broadening their skillset and expertise to improve efficiency and the overall quality of work.
• Develop and implement innovative processes to enhance the team's operational efficiency and drive superior performance outcomes.
• Additional duties as assigned.

Ingredients Required (Qualifications):

• Advertising Campaign Management
• Over 5 years of hands-on management experience in overseeing Paid Search, Shopping, Social, Display, Amazon, Retail Media, and Native advertising platforms.
• Proven track record of delivering measurable results through performance-driven paid media campaigns.
• Advanced skills in Excel and a thorough understanding of Google Analytics.
• Great attention to detail and strong data analysis skills to ensure campaigns run smoothly and uncover insights for improving campaign performance.
• People Management
• Demonstrated track record in effectively leading and developing teams, with a talent for nurturing high-potential employees to achieve their full capabilities.
• Other
• Proven ability to independently manage multiple priorities and projects, while effectively communicating and collaborating with stakeholders across the board.
• Strong communication and presentation skills, proficiently translating complex data into actionable insights with clarity and precision.
• Team-oriented leadership style, skilled in delegation and organization, readily offering support to colleagues as required.
• Exceptional creative thinking skills, adept at problem-solving and consistently achieving growth targets.
• Startup mindset, adept at multitasking and executing in fast-paced, dynamic environments.
• Must have high attention to detail, numbers, proofreading, writing, and editing skills for accuracy
• Expertise in implementing, managing, and optimizing multi-channel paid media campaigns across various digital advertising platforms.

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more! We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses! Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, LLC is an Equal Opportunity Employer.