Digital Marketing Specialist - B2B

Job Description: Social Media & Branding

Location: Eastwood Quezon City

Employment Type: Full-Time, In-Office

Shift - Midshift (4pm - 1am PH time)

About Neolytix:

Neolytix provides management services to healthcare providers, focusing on improving operational efficiency and patient engagement. We are expanding our digital marketing team to enhance our B2B marketing efforts in the US healthcare market.

Position Summary:

We are seeking a dynamic and experienced Social Media Manager with 2 to 5 years of experience in B2B social media management and email marketing, specifically within the US healthcare market. The ideal candidate will have a proven track record in LinkedIn Marketing, Webinars, and Meta Suite. This is an in-office role based in Quezon City Philippines.

Key Responsibilities:

• Develop and execute comprehensive social media strategies to drive brand awareness, engagement, and lead generation for our healthcare management services.
• Create Social media posts to drive higher brand awareness, post engagement and establish Neolytix as employer of choice
• Monitor key sites for Neolytix reviews. Proactively run campaigns to improve Neolytix reputation on online platforms.
• Plan and execute webinars and virtual events to showcase Neolytix’s expertise and engage with potential clients.
• Utilize tools to manage and monitor social media campaigns, analyze performance, and optimize based on data-driven insights.
• Create and run Account based Marketing (ABM) campaigns working with the Sales team
• Collaborate with the sales & marketing team to create compelling email marketing campaigns that drive engagement and conversions.
• Monitor industry trends and best practices in B2B healthcare marketing to continuously improve strategies and tactics.
• Track, analyze, and report on key performance metrics to measure the success of social media and email marketing efforts.
• Foster relationships with key stakeholders and influencers within the healthcare industry to amplify our reach and credibility.
• Stratify & Develop a deep understanding of the target audience and tailor content to their specific needs and pain points.
• Leverage data and analytics to continually refine and optimize marketing strategies.
• Foster strong relationships with industry influencers and thought leaders to enhance credibility and reach.
• Stay current with the latest industry trends and technological advancements to keep marketing efforts innovative and effective.

Qualifications:

• Bachelor’s degree in Marketing, Mass Communications, Journalism or a related field.
• 2 to 5 years of experience in B2B social media management and email marketing, with a focus on the US healthcare market.
• Proven experience in LinkedIn Marketing, including content creation, campaign management, and community engagement.
• Experience in planning and executing webinars and virtual events.
• Strong analytical skills and experience with social media and email marketing analytics tools.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Preferred Skills:

• Experience with marketing automation tools such as Active Campaign.
• Knowledge of SEO best practices and how they apply to social media content.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Understanding of regulatory requirements and compliance in US healthcare marketing.