United States onlyRole Overview
The Director of Commercial Enablement leads the strategy, implementation, and optimization of the commercial technology ecosystem, with Salesforce (SFDC) as the core platform. This role owns the CRM roadmap, drives system adoption and usability, and ensures that processes, workflows, content, and training support an effective end‑to‑end go‑to‑market (GTM) motion. The director partners across Sales Leadership, Commercial Operations, Marketing, Product, and Technology to align strategy and execution.
Key Responsibilities
CRM Strategy & Ownership
- Serve as the commercial business owner of Salesforce and lead CRM relaunch and enhancements.
- Translate sales and leadership needs into clear functional and technical requirements.
- Improve usability, data integrity, workflow automation, reporting, and adoption.
- Monitor system usage, identify gaps, and manage the enhancement backlog and sprint planning.
Enablement & Workflow Optimization
- Develop and execute enablement strategies aligned to GTM priorities and business objectives.
- Map current‑state vs. future‑state workflows to streamline processes and eliminate friction.
- Design scalable sales workflows that improve productivity and consistency across teams.
Training, Support & Adoption
- Provide training and support for Salesforce and adjacent tools.
- Drive adoption through structured feedback collection, process improvements, and user education.
- Translate field insights into enhancements that improve seller and leader effectiveness.
Cross‑Functional Partnership
- Partner across Sales, Operations, Marketing, and Technology to align CRM and enablement needs.
- Ensure processes support core commercial priorities such as forecasting, territory planning, and pipeline management.
Qualifications
- Bachelor’s degree required; business or related field preferred.
- 15+ years in sales enablement, sales operations, commercial technology, or similar roles.
- 5+ years of hands‑on Salesforce experience; SFDC administrator background strongly preferred.
- Experience owning CRM platforms in life sciences, biotech, diagnostics, medical device, or adjacent industries (preferred).
- Salesforce Certified Administrator; additional certifications (Platform Developer, Business Analyst) preferred.
- Strong understanding of modern enterprise selling motions and productivity levers.
- Experience with sales and marketing technologies (e.g., Looker, Seismic).
- Demonstrated ability to lead cross‑functional initiatives and manage multiple projects simultaneously.
- Strong skills in requirements development, user stories, and technical documentation.
Physical Requirements
Use of equipment and tools necessary to perform essential job functions.
EEO
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
