Director of Product & Solution Marketing

At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.

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The Director of Product Marketing will utilize their knowledge of the market and current/prospective customers to lead the development of product positioning and messaging that resonates with Mitel’s target audience. With an emphasis on identifying target customer pain points and high value use cases based on critical enterprise or industry specific requirements, this role will ensure their team translates how Mitel’s portfolio addresses customer need and measurable business impact. Reporting to the head of Product Marketing, they will partner with the Revenue Marketing, Sales Training & Enablement, and Content Marketing teams to develop rich and dynamic content that educates prospects, customers, and partners while ensuring the audible readiness of Mitel’s global sales organization.

Responsibilities:

• Establishing a portfolio messaging and positioning framework that contributes to a value-based sales methodology – identifying value drivers addressed by a defensible and differentiated value proposition
• Building market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and critical use cases
• Contributing key content for innovative campaigns that drive product adoption, demand generation, and supports the retention and expansion of existing customers as well as the acquisition of new logos
• Working closely with the Product and Content Teams to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.
• Serving as a thought leader, spokesperson and evangelist for the company, promoting the vision, mission, and strategy in the field and at industry events
• Establishing the mechanism for measuring the adoption and effectiveness of portfolio content directly tied to partner and sales force readiness and website performance.

Requirements

• 12 – 15 years of professional experience with at least 5 years in Product Marketing
• A leader, a coach, and an individual contributor, unafraid to dig in and contribute to achieving results
• Coachable and self-motivated – intellectually curious, demonstrating critical thinking and creative problem solving
• Advanced or bachelor’s degree from an accredited college/university in business or marketing preferred or equivalent sales and marketing experience
• Experience with Sirius Decisions Product Marketing or Pragmatic preferred
• A track record of successfully working with creatives, technical product, and sales talent
• Experience managing portfolio lifecycle management in partnership with product management, specifically leading launch readiness and execution

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Mitel offers a comprehensive benefit program which includes affordable Medical, Dental, Vision, Life and Disability Insurance, Matching 401(k) plan, Paid time off (holiday, vacation and sick), Employee Assistance Program, Reward and Recognition Programs and more! Benefits may vary based on full-time or part-time employee status.

At this time, we are not offering sponsorship for US work authorization for any new job applicants.

For more information, visit Why Mitel or follow us on LinkedIn here.

Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.

Mitel provides equal opportunities to all applicants and employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, national origin, sexual orientation, ancestry, sex (including gender identity, pregnancy, childbirth, or related medical condition), parental status, age, religion or religious belief, creed, disability, medical condition, genetic information, marital status, citizenship status, military service, political affiliation, or any other characteristic protected by state, federal law, or local ordinance.

These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, demotions, transfers, compensation changes, training, career development programs, layoffs, and terminations.

The Affirmative Action Plan is available for viewing to any employee or applicant for employment upon request.