METZLER : VATER group GmbH

The story of METZLER VATER is a journey of passion for creating unforgettable brand experiences. It all began around 2004, born from a vision to connect people with brands in a deeply personal and impactful way. What started as a small, ambitious agency in Munich has since blossomed into one of Germany's leading forces in experiential marketing. The founders, Urs Metzler and Robin Vater, instilled a core philosophy that communication is, at its heart, a 'people's business'. This belief has been the guiding star throughout their evolution, ensuring that every project, every interaction, and every concept is centered around the human element. In the early days, a small team of just under fifteen pioneers laid the groundwork, building specialist teams of architects, event planners, and creative minds who all shared a common goal: to craft moments that resonate long after they've passed. This interdisciplinary approach was part of their DNA from the very beginning, fostering a culture of collaboration and holistic thinking that continues to define them.

Over the past two decades, METZLER VATER has grown substantially, now boasting a team of over 180 experts and handling more than 300 projects annually. Their journey has been marked by a relentless drive to challenge the norm and to constantly reinvent what it means to create a brand experience. They've navigated the shift from purely physical events to a world where digital and hybrid interactions are paramount, developing interactive apps, platforms, and compelling digital user journeys. This adaptability has allowed them to build enduring relationships with clients across diverse sectors, including automotive, pharmaceuticals, and finance. Despite their growth into a major player with an annual turnover exceeding 40 million euros, the agency has held fast to its founding principles. They remain an owner-managed group, which allows them to maintain a culture of agility, reliability, and creative freedom. Their commitment extends beyond client work to corporate responsibility, with a focus on fair staff policies, sustainability, and creating a positive and supportive work environment where every team member can thrive.