Sweeps CRM manager

We are looking for a Sweeps CRM manager to join our team. At different seniority levels — from CRM Manager to CRM Head. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.

Key Responsibilities:

• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging) with a dedicated focus on Sweepstakes and Social Casino products.
• Own the full customer lifecycle across both core products and Sweepstakes/Social Casino verticals, ensuring effective onboarding, engagement, retention, reactivation, churn prevention, and lifetime value growth.
• Plan, execute, and evaluate CRM campaigns tailored to Sweepstakes and Social Casino audiences, with a strong focus on personalization, behavioral segmentation, bonus mechanics, gamification, and measurable ROI impact.
• Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
• Ensure full compliance with data privacy regulations and responsible gaming / sweepstakes regulatory frameworks across all communications.
• Depending on seniority:
  • CRM Manager – execute and optimize campaigns within the defined strategy.
  • Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members.
  • Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team.

Requirements:

• 2+ years of CRM experience within Sweepstakes (social casino).
• Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
• Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
• Excellent project management, communication, and collaboration skills.
• Fluent in English (additional languages are a plus).
• Proactive, adaptable, and comfortable working in a fast-paced, international environment.

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