Marketing Manager (Web Operations)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As Marketing Manager, you will drive operational excellence for web platforms in Asia-Pacific. You will lead the lifecycle of web initiatives—from business cases to technical implementation—working with global stakeholders and local teams to deliver high-impact digital experiences.

Role:

• Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates.
• Orchestrate bug tracking and resolution via our client's internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging.
• Govern the web review process and decision-making architecture, ensuring strict adherence to global protocols for all new digital deployments.
• Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets.
• Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact.
• Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks.
• Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations.
• Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation.
• Execute monthly TFN audits and lead-quality reconciliation against CRM data to ensure operational compliance and inventory accuracy.
• Serve as the strategic link between regional stakeholders and Global Telemanagement to resolve connectivity and lead attribution challenges.
• Publish case studies and editorial content to web platforms via the central content management system.

You:

• BA/BS degree or equivalent experience
• 7+ years of experience in
• Experience with Google Analytics, GTM, and project management software (Asana preferred).
• Proven ability to navigate a matrixed organisation, managing expectations between Global leads and Local market heads.
• Strong attention to detail, especially regarding technical filing (Buganizer) and data auditing.
• Proven success in managing complex web updates and testing schedules with precision.
• Accuracy of TFN tracking and campaign attribution in SFDC/MMR.
• Smooth coordination of localisation and A/B testing across the 7+ APAC priority markets.

• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.