Brand Manager

About The Lisinski Law Firm

Firm Mission Statement

Our mission is to change as many lives as possible by offering immigration solutions even in the most difficult cases. We look at all possible options to keep our clients in the United States with their families where they belong. We stand ready to fight even when success seems unsure because we understand how much better life can be with the dignity and peace of mind that comes with having documents.

About the role

We are seeking a bilingual (Spanish/English) Brand Manager to lead the strategic direction of The Lisinski Firm’s brand and marketing efforts. This pivotal role will shape how we position our services, uncover actionable client insights, and drive brand visibility to attract and retain clients. This role will also design and manage the firm’s client-facing marketing strategy, set the roadmap for the broader marketing team, and oversee execution across channels.

What you'll do

1. Brand Strategy Development: Define, articulate, and evolve the firm’s brand identity and positioning across services and channels.
2. Integrated Marketing Calendar Management: Implement strong planning and coordination skills to create and manage multi-channel marketing calendars aligned with business priorities.
3. Consumer & Client Research: Work closely with consumer insights lead to manage brand awareness tracking, customer decision journeys (CDJ), copy testing, and internal panel insights.
4. Audience Segmentation & Insights: Lead audience segmentation project to define our ad and media audiences based on behavioral, demographic, and psychographic data to refine targeting and messaging strategies.
5. Marketing Mix Modeling (MMM): Implement and utilize data-driven models to evaluate marketing effectiveness and inform budget and channel optimization.
6. Market & Competitive Analysis: Monitor industry trends, assess market dynamics, and provide actionable insights for strategic decision-making across campaigns and opportunities for business growth.
7. Agency & Vendor Management: Oversee external marketing agencies and creative partners, ensuring high-quality and on-brand deliverables.
8. Strategic Partnership Development: Work closely with marketing coordinators to identify, negotiate and manage strategic partnerships (local, grassroots, institutional, or corporate) to extend brand reach and relevance.
9. Cross-Functional Collaboration: Work closely and effectively with legal, business development, and operations teams to align marketing initiatives with firm goals.
10. Project Management & Executional Rigor: Manage complex and multi-layered marketing programs from concept through execution and analysis.

Qualifications

• 5-6 years in relevant brand management roles.
• Degree in Marketing/Comms or MBA preferred, or relevant job experience.
• Fluent in Spanish and English (spoken and written).
• Passion for humanitarian issues (e.g., immigration, civil rights, nonprofit/legal aid work).
• Exceptional writing, editing, and storytelling skills.
• Strong interpersonal skills and ability to connect with diverse audiences.
• Highly proficient with Microsoft Office Suite or related software

Schedule

• Monday - Friday, 8am-5pm Eastern time