PPC Specialist (Google Ads & Microsoft Ads)

We are looking for an experienced PPC Specialist with 6-7 years of hands-on experience managing performance marketing campaigns on Google Ads and Microsoft (Bing) Ads. The role will focus on driving high-quality traffic, optimizing conversions, and improving ROI across multiple brands and products.

The ideal candidate should have strong expertise in campaign strategy, keyword research, conversion tracking, landing page optimization, and data analysis.

Responsibilities:

Campaign Strategy & Execution

• Plan, launch, and manage paid search campaigns across Google Ads and Microsoft Ads
• Manage campaigns across Search, Performance Max, Display, and Remarketing
• Build campaign structures aligned with business goals and audience targeting
• Develop and test ad copies, extensions, and bidding strategies

• Monitor and optimize campaigns for ROAS, CPA, and conversion rates
• Conduct A/B testing for ads, landing pages, and bidding strategies
• Perform keyword expansion, negative keyword management, and search term analysis
• Optimize campaign structure for quality score improvements

• Analyze campaign performance using Google Analytics, GA4, and ad platform reports
• Create insights on traffic quality, conversion funnels, and attribution
• Work closely with analytics and product teams to improve tracking accuracy

Conversion & Landing Page Optimization

• Collaborate with design and product teams to optimize landing pages for conversion
• Suggest improvements in CTA placement, messaging, and user flow
• Identify friction points in the user journey and checkout flow

• Prepare weekly and monthly performance reports
• Track key metrics such as ROAS, CPC, conversion rate, and revenue
• Share insights and recommendations for scaling campaigns

Collaboration

• Work closely with SEO, content, product, and analytics teams
• Coordinate with developers for tracking implementation and conversion pixels
• Support marketing leadership in growth planning and experimentation