Director of Industrial Sales

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At Lakeside Foods and our family of companies, we're committed to providing wholesome foods to enrich people’s lives through food. We are a culture that pursues our vision of growth and innovation with passion, confidence, and commitment. We are strongest together – valuing collaborative contribution, transparency and new ideas to enable change and growth. We are committed to an inclusive and respectful environment that promotes a healthy work-life balance, and there’s a seat at the table for you.

Lakeside Foods is seeking a Director, Industrial Sales to lead the strategy, growth, and execution of sales objectives for our canned and frozen Industrial customer base. Reporting to the Vice President of Foodservice & Industrial Sales, this role is responsible for driving volume, maximizing revenue, expanding the product portfolio, and strengthening customer relationships while maintaining a structured and strategic sales approach.

What You’ll Get

• Competitive compensation based on experience
• Affordable, market‑leading medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid vacation and personal time
• Executive‑level visibility and cross‑functional influence
• Long‑term growth opportunities with a stable, family‑owned company

What You’ll Do

Strategic Leadership & Growth

• Develop, direct, and execute the Industrial Sales strategy aligned with corporate objectives
• Define and lead long‑term growth initiatives, including new markets, customer segments, and revenue streams
• Drive portfolio expansion , including new product development and entry into adjacent categoriesLead new customer development , targeting high‑value industrial accounts and strategic partnerships
• Establish and maintain senior‑level relationships with existing and prospective customers

Sales Operations & Financial Management

• Oversee development of sales estimates and forecasts for industrial customers, including USDA and secondary markets
• Support preparation of the sales budget and ongoing forecast revisions
• Evaluate and recommend improvements to pricing, distribution, budgets, and sales policies
• Ensure prompt, accurate handling of customer orders and communications with a strong emphasis on responsiveness

Cross‑Functional Collaboration

• Serve as a liaison between Sales and Corporate partners including Operations, Finance, Quality Assurance, Distribution, R&D, and Human Resources
• Partner cross‑functionally to align innovation, pricing, and supply capabilities with growth priorities
• Coordinate with other sales‑related functions to ensure alignment and execution

Relationship Management & Team Leadership

• Establish and refine market positioning and competitive strategy using market insights and customer trends
• Lead and develop the Industrial Sales function , including oversight of team members
• Represent Lakeside Foods at industry events, trade shows, and customer meetings as appropriate

What You’ll Bring

Education & Experience

• Bachelor’s degree in Business Administration, Marketing, Food Technology , or related field
• 7–10 years of sales experience with strong knowledge of private‑label food sales
• Experience across industrial/ingredient sales , broker sales, USDA/government business, international sales, or secondary markets preferred

Skills & Abilities

• Proven ability to develop and execute strategic sales plans
• Strong financial and forecasting acumen
• Ability to build and maintain effective relationships with customers, brokers, and internal stakeholders
• Demonstrated leadership and team development capabilities
• Strong communication, negotiation, and analytical skills
• Ability to collaborate effectively across functions and influence at senior levels

Why Lakeside Foods

Founded in 1887 , Lakeside Foods is a family‑owned company with a long history of quality, integrity, and growth. We invest in leadership talent and provide the opportunity to shape strategy, drive results, and make a lasting impact.

Lakeside Foods and our family of companies welcomes people of all backgrounds and the varied ideas they bring to the workplace. Being an equal opportunity and affirmative action employer is part of our heritage and culture. We recruit, hire and promote employees based on qualifications and merit, without regard to race, religion, age, gender, disability, marital or veteran status. Lakeside Foods participates in E-Verify.

Equal Opportunity Employer, including Veterans and Individuals with Disabilities

Nearest Major Market: Green Bay
Nearest Secondary Market: Appleton