Senior Manager, Digital Analytics

Role Specific Information

Job Description

About the Role

In this role, you will lead business and insights efforts to drive decision-making and guide business strategies while developing the team's skill set and business acumen. This role involves managing data collection, analysis, and reporting to support business objectives, enhance customer experience, and drive revenue growth.

What You’ll Do

• Oversee all digital analytics activities, including partnering with stakeholders towards development and implementation of analytics.

• Lead the curation and analysis of sales, consumer and other data to inform strategic decisions and plans for the digital business.

• Provide proactive category sales guidance based on analytics and trend interpretation

• Identify digital sales implications from cross-functional interdependencies such as marketing promotional calendar changes, spending changes, and fulfillment decisions

• Lead team through assessment of sales results, evaluate purchasing behaviors and measure trends for Digital product categories

• Develop and implement a comprehensive digital analytics strategy to measure and optimize web, app, and digital marketing performance.

• Lead the deployment and management of analytics tools (Google Analytics, Adobe Analytics, etc.) to track user behavior, conversion rates, and engagement.

• Conduct deep-dive analyses on web traffic, user journeys, conversion funnels, and A/B testing results.

• Present data-driven insights and recommendations to stakeholders and cross-functional teams.

• Automate reporting processes for efficiency and accuracy

• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor's Degree

• 7+ years of experience in Customers Analytics

• 5+ years of experience in Digital Analytics

• 5+ years of managing associates

• Strong quantitative and qualitative analytical skills

• Experience in Adobe Analytics, Adobe Clickstream

• Passion for the customer and using data to identify and improve customer experiences

• Excellent verbal and written communication

• Ability to lead through ambiguity and find innovative ways to answer business questions

• Experience leading both directly and through influence

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while

• accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner