Sales Manager E-Mobility Solutions

Our client, a well-established European manufacturer of electric vehicle charging solutions, is expanding into the German and Austrian markets. They are seeking an entrepreneurial Sales Manager to establish and grow their EV charging business from the ground up.

Unser Kunde, ein etablierter europäischer Hersteller von Ladelösungen für Elektrofahrzeuge, expandiert in die deutschen und österreichischen Märkte. Sie suchen einen unternehmerisch denkenden Sales Manager, der ihr E-Ladegeschäft von Grund auf aufbaut und entwickelt.

This is an exceptional opportunity for a proven sales professional to shape market entry strategy, build key customer relationships, and eventually lead a growing team. You'll be representing cutting-edge AC charging technology developed in one of Europe's most mature EV markets, bringing advanced software integration and user-friendly solutions to German customers.

Dies ist eine außergewöhnliche Gelegenheit für einen erfahrenen Vertriebsprofi, die Markteintrittstrategie zu gestalten, wichtige Kundenbeziehungen aufzubauen und schließlich ein wachsendes Team zu leiten. Sie werden modernste AC-Ladetechnologie vertreten, die in einem der reifsten E-Fahrzeugmärkte Europas entwickelt wurde, und fortschrittliche Softwareintegration sowie benutzerfreundliche Lösungen zu deutschen Kunden bringen.

Key Responsibilities

Business Development & Sales

• Establish the company's presence in the German and Austrian EV charging markets from scratch
• Develop and execute go-to-market strategy, identifying priority customer segments and distribution channels
• Build and maintain relationships with key stakeholders including property developers, facility managers, installers, and charge point operators
• Achieve sales targets
• Manage the full sales cycle from lead generation through to contract negotiation and closing
• Identify and pursue new business opportunities in residential, commercial, and workplace charging segments

Geschäftsentwicklung & Vertrieb

• Aufbau der Unternehmenspräsenz in den deutschen und österreichischen E-Lademärkten von Grund auf
• Entwicklung und Umsetzung der Go-to-Market-Strategie, Identifizierung prioritärer Kundensegmente und Vertriebskanäle
• Aufbau und Pflege von Beziehungen zu wichtigen Stakeholdern, einschließlich Immobilienentwicklern, Facility Managern, Installateuren und Ladestationsbetreibern
• Erreichen der Verkaufsziele
• Verwaltung des gesamten Verkaufszyklus von der Lead-Generierung bis zur Vertragsverhandlung und zum Abschluss
• Identifizierung und Verfolgung neuer Geschäftsmöglichkeiten in den Bereichen Wohn-, Gewerbe- und Arbeitsplatzladen

Strategic Planning

• Create annual regional strategy plans, sales forecasts, and activity plans
• Evaluate market opportunities and provide recommendations on customer prioritisation
• Maintain CRM system with accurate pipeline, customer information, and project tracking
• Provide regular reporting on sales performance, market trends, and competitive landscape
• Lay the foundation for building a successful sales organisation

Strategische Planung

• Erstellung jährlicher regionaler Strategiepläne, Verkaufsprognosen und Aktivitätspläne
• Bewertung von Marktchancen und Empfehlungen zur Kundenpriorisierung
• Pflege des CRM-Systems mit genauer Pipeline, Kundeninformationen und Projektverfolgung
• Regelmäßige Berichterstattung über Verkaufsleistung, Markttrends und Wettbewerbslandschaft
• Grundsteinlegung für den Aufbau einer erfolgreichen Vertriebsorganisation

Market Presence & Partnerships

• Represent the company at trade fairs, conferences, and networking events
• Develop partnerships with installers, distributors, and other channel partners
• Support marketing activities to position the brand effectively in the German market
• Provide customer training and ongoing support as needed

Marktpräsenz & Partnerschaften

• Vertretung des Unternehmens auf Messen, Konferenzen und Networking-Veranstaltungen
• Entwicklung von Partnerschaften mit Installateuren, Distributoren und anderen Kanalpartnern
• Unterstützung von Marketingaktivitäten zur effektiven Positionierung der Marke im deutschen Markt
• Bereitstellung von Kundenschulungen und laufendem Support nach Bedarf

Requirements

• Bachelor's degree in Business Administration, Sales, Electrical Engineering, or related field

• 5-10 years of proven sales experience in the EV charging industry or electric automotive sector
• Demonstrated track record of generating sales and meeting/exceeding targets
• Experience in B2B sales, ideally within technical or electrical products
• Proven ability to build customer relationships and close deals independently
• Comfortable working autonomously and "rolling up your sleeves" in a startup-like environment
• Native or fluent German (written and spoken)
• Fluent English (written and spoken)
• Valid driver's licence
• Proficiency with CRM systems and Microsoft Office

Qualifikationen & Anforderungen:

• Bachelor-Abschluss in Betriebswirtschaft, Vertrieb, Elektrotechnik oder einem verwandten Fachgebiet
• 5-10 Jahre nachgewiesene Vertriebserfahrung in der E-Ladebranche oder im Elektrofahrzeugsektor
• Nachgewiesene Erfolgsbilanz in der Umsatzgenerierung und beim Erreichen/Übertreffen von Zielen
• Erfahrung im B2B-Vertrieb, idealerweise mit technischen oder elektrischen Produkten
• Nachgewiesene Fähigkeit, Kundenbeziehungen aufzubauen und Geschäfte eigenständig abzuschließen
• Komfortables Arbeiten in Eigenregie und Bereitschaft zum "Anpacken" in einem startup-ähnlichen Umfeld
• Muttersprachlich oder fließend Deutsch (schriftlich und mündlich)
• Fließend Englisch (schriftlich und mündlich)
• Gültiger Führerschein
• Kenntnisse in CRM-Systemen und Microsoft Office

Skills & Knowledge:

• Strong understanding of the EV charging ecosystem and value chain
• Technical aptitude and ability to understand complex products and systems
• Excellent negotiation skills at management level
• Strategic thinking combined with hands-on execution capability
• Strong business acumen and ability to evaluate business cases

Fähigkeiten & Kenntnisse:

• Fundiertes Verständnis des E-Lade-Ökosystems und der Wertschöpfungskette
• Technisches Verständnis und Fähigkeit, komplexe Produkte und Systeme zu verstehen
• Ausgezeichnetes Verhandlungsgeschick auf Managementebene
• Strategisches Denken kombiniert mit praktischer Umsetzungsfähigkeit
• Ausgeprägter Geschäftssinn und Fähigkeit zur Bewertung von Business Cases

Preferred Requirements

• Master's degree (MBA) is advantageous
• Experience with charging infrastructure for multi-dwelling buildings or commercial properties
• Existing network within the German EV charging or automotive industries
• Knowledge of relevant German regulations and certification requirements for electrical installations
• Previous experience in market entry or building sales operations from scratch

Bevorzugte Anforderungen:

• Master-Abschluss (MBA) von Vorteil
• Erfahrung mit Ladeinfrastruktur für Mehrfamilienhäuser oder Gewerbeimmobilien
• Bestehendes Netzwerk in der deutschen E-Lade- oder Automobilbranche
• Kenntnisse der relevanten deutschen Vorschriften und Zertifizierungsanforderungen für Elektroinstallationen
• Vorige Erfahrung im Markteintritt oder beim Aufbau von Vertriebsstrukturen von Grund auf

Benefits

Salary: €80,000 - €120,000 per annum (dependent on experience and background)
Bonus: Annual performance bonus
Benefits:

• Competitive benefits package
• Company car or car allowance

Gehalt: €80.000 - €120.000 pro Jahr (abhängig von Erfahrung und Hintergrund)

Bonus: Jährlicher Leistungsbonus

Zusatzleistungen:

• Wettbewerbsfähiges Zusatzleistungspaket
• Firmenwagen oder Fahrzeugzuschuss

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