Channel Expert

As Channel Expert, you will determine channel strategy, monitor KPIs, and translate complex AI and search developments into understandable insights for colleagues and stakeholders within Digital Sales and beyond.

Requirements

• Understanding of generative AI, LLMs, vector search, AI-ranking, and conversational retrieval.
• In-depth knowledge of SEO/SEA mechanisms and how AI changes them.
• Familiarity with Generative Engine Optimization (GEO) and the impact on organic visibility.
• Broad practical experience in digital marketing: SEO, SEA, content marketing, marketing automation, and CRM.
• Experience in interpreting search behavior, intent analysis, and customer journeys.
• Prompt engineering and analytical skills.
• Ability to translate technical AI insights into understandable strategies for stakeholders.
• Strong in knowledge sharing: experience in training and advising marketing teams.
• Actively follows the evolution of AI search engines, LLM behavior, and agentic systems and translates this proactively into recommendations for KBC.