United States onlyJob Title
Senior Analyst, Amazon AdsJob Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Senior Analyst, Amazon Ads is responsible for the strategic management and execution of Kaplan and its associated brands advertising presence on the Amazon platform. This role involves management and reporting of Amazon Ads campaigns, including Sponsored Brands, Sponsored Products, and Sponsored Display. The primary objective is to drive increased unit sales and revenue for Kaplan products through effective branding, promotion and optimization of Amazon advertising initiatives.
Primary/Key Responsibilities
- Develop and execute comprehensive Amazon Ads strategies and tests to achieve Kaplan's sales and revenue targets, utilizing Sponsored Brands, Sponsored Products, and Sponsored Display campaigns.
- Be an expert on Amazon Ads campaigns by knowing how to conduct keyword research, ad performance/audits, and experience with managing a budget to ensure alignment with overall marketing objectives.
- Analyze spend trends to determine when incremental budget may be needed, along with the projected sales associated with that incremental
- Monitor and analyze Amazon Ads performance metrics, identifying trends, insights, and opportunities for optimization to maximize return on ad spend (ROAS).
- Conduct regular audits of Amazon Ads campaigns to ensure compliance with best practices and identify areas for improvement in targeting, creative, and campaign structure.
- Collaborate with internal teams, including marketing, creative, inventory, and product, to align Amazon Ads strategies with overall business goals and promotional activities.
- Stay up-to-date with the latest Amazon Ads features, trends, and best practices, and proactively recommend new strategies and tactics to enhance campaign performance.
- Prepare and present regular reports on Amazon Ads performance to key stakeholders, providing clear insights and recommendations for future strategies.
Minimum Qualifications
- Bachelor's degree with a focus on Business, Preferred
- 3+ years of hands-on experience
- Experience with Amazon Ads.
- Experience with Microsoft Excel and Google Sheets.
- Advanced communication and writing skills.
- Demonstrated critical thinking and problem-solving abilities.
- Ability to meet deadlines in a fast-paced environment; working under pressure and prioritizing workload.
- Highly organized and capable of working independently.
Preferred Qualifications
- Experience with Amazon DSP
Beyond base salary, our comprehensive total rewards package includes:
- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.
At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.
For full-time positions, Kaplan has three Salary Grades. This position is Salary Grade B: $64,819 to $162,047. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.
Location
Remote/Nationwide, USAAdditional Locations
Employee Type
EmployeeJob Functional Area
MarketingBusiness Unit
00091 Kaplan Higher EDDiversity & Inclusion Statement:
Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culturehere.
Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.
Kaplan is a drug-free workplace and complies with applicable laws.
