Program Specialist, Campus Marketing

The Campus Marketing team leads Kaplan’s undergrad campus outreach strategy across North America. Program Specialists play a key role in this effort—driving sales, generating leads, and increasing market share by engaging directly with students, campus organizations, and influential gatekeepers. As on-the-ground product experts, they lead high-impact events, build strategic campus relationships, and position Kaplan as the preferred test prep provider for students.

Primary Responsibilities:

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth.

• Source, support, and lead campus events, including fairs, tabling, and student organization presentations.

• Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations.

• Lead in-person and virtual student consultations, providing course and timeline recommendations that converts leads into enrollments.

• Manage a lead pipeline and provide appropriate and relevant nurturing follow-up.

• Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider.

• Leverage campus-specific insights to inform strategy and optimize sales and lead generation.

• Track competitor activity and suggest marketing improvements.

• Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution.

• Perform additional duties as assigned.

Minimum Qualifications:

• Bachelor’s Degree in Business, Marketing, Education, or related field

• 1+ year of experience in campus leadership, event promotion, student outreach, or peer advising with a focus on marketing, sales, or engagement.

• Comfort operating in a fast-paced, dynamic, and collaborative enivornment

Preferred Qualifications:

• Prior field marketing or business development experience

• 1+ year in at least one of the following: Sales experience/business development

Beyond base salary, our comprehensive total rewards package includes:

- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

For full-time positions, Kaplan has three salary grades. This position is Salary Grade A: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.